Brandwave

How popular isEngel in search?

In August 2026, there were an estimated 150 branded searches for Engel in New Zealand which is down 48.3% over the last 11 months. Engel holds 0.79% estimated Share of Search among New Zealand chilly bin and cooler brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. YETI83.6%
  2. Icey-Tek9.6%
  3. Esky4.1%
  4. Igloo1.4%
  5. Engel0.79%
  6. Techni Ice0.42%
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Which chilly bin and cooler brands compete with Engel?

Engel against chilly bin and cooler brands in New Zealand, by month

Share of Search by month for YETI, Icey-Tek, Esky, Engel. The figures are in the table below the chart.

View monthly share of search table
MonthYETIIcey-TekEskyIglooEngelTechni Ice
Oct 202571.9%16.8%6.3%2.6%1.8%0.55%
Nov 202572.8%18%5.6%2.1%1.1%0.41%
Dec 202571.8%16.3%7.8%2.9%0.88%0.43%
Jan 202669.4%18.7%7.3%2.7%1.1%0.73%
Feb 202671.9%17.6%6.3%2%1.4%0.77%
Mar 202676.4%13.2%6.5%1.9%1.4%0.65%
Apr 202680.8%10.8%5.3%1.7%0.93%0.53%
May 202684.4%8.9%4.2%1.2%0.96%0.45%
Jun 202684.3%8.8%4%1.5%1.1%0.27%
Jul 202684.6%8.1%4.1%1.6%1.2%0.32%
Aug 202683.6%9.6%4.1%1.4%0.79%0.42%
Sep 2026——————

  1. 1.YETI

    83.6%

    held 1st · 15.8K estimated branded searches · +20% vs prior month · -1 points

  2. 2.Icey-Tek

    9.6%

    held 2nd · 1.8K estimated branded searches · +43.3% vs prior month · +1.5 points

  3. 3.Esky

    4.1%

    held 3rd · 780 estimated branded searches · +21.9% vs prior month · 0 points

  4. 4.Igloo

    1.4%

    held 4th · 270 estimated branded searches · +8% vs prior month · -0.2 points

  5. 5.Engel

    0.79%

    held 5th · 150 estimated branded searches · -21.1% vs prior month · -0.4 points

  6. 6.Techni Ice

    0.42%

    held 6th · 80 estimated branded searches · +60% vs prior month · +0.1 points

Compare search popularity between Engel and its closest rivals

How has branded search demand for Engel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Engel in New Zealand fell from 290 to 150.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 1.8% to 0.79%.

How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

  1. In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.

  2. In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.

  3. Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.

  4. Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.

  5. Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.

  6. Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

Which portable fridge brands compete with Engel?

Engel against portable fridge brands in New Zealand, by month

Share of Search by month for Dometic, Engel, EvaKool. The figures are in the table below the chart.

View monthly share of search table
MonthDometicEngelEvaKool
Oct 202577%19.1%3.9%
Nov 202575.8%20.6%3.6%
Dec 202575.5%19.1%5.4%
Jan 202680.6%15.6%3.8%
Feb 202675.2%19.5%5.3%
Mar 202676.1%20.4%3.5%
Apr 202679.5%15.9%4.5%
May 202676.5%20%3.5%
Jun 202675%22.4%2.6%
Jul 202670.6%22.4%7.1%
Aug 202676.5%17.6%5.9%
Sep 2026———

  1. 1.Dometic

    76.5%

    held 1st · 650 estimated branded searches · +8.3% vs prior month · +5.9 points

  2. 2.Engel

    17.6%

    held 2nd · 150 estimated branded searches · -21.1% vs prior month · -4.7 points

  3. 3.EvaKool

    5.9%

    held 3rd · 50 estimated branded searches · -16.7% vs prior month · -1.2 points

Compare search popularity between Engel and its closest rivals

How has branded search demand for Engel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand decreased from 19.1% to 17.6%.
  • Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand peaked at 22.4% in June 2026 and was lowest at 15.6% in January 2026.

How did search popularity change for New Zealand portable fridge brands in August 2026?

  1. In August 2026, Dometic gained estimated Share of Search among portable fridge brands in New Zealand, from 70.6% to 76.5%.

  2. In August 2026, Engel lost estimated Share of Search among portable fridge brands in New Zealand, from 22.4% to 17.6%.

  3. In August 2026, EvaKool lost estimated Share of Search among portable fridge brands in New Zealand, from 7.1% to 5.9%.

How is Engel measured?

Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • engel 12v fridge
  • engel camping fridge
  • engel cooler
  • engel esky
  • engel freezer
  • engel fridge
  • engel fridge freezer
  • engel icebox
  • engel portable fridge

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How the Brand Demand Index is measured

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