Dometic vs Engel:Which is more popular by branded search in New Zealand?
In August 2026, Dometic had more branded searches than Engel among portable fridge brands in New Zealand. Dometic was estimated to have 650 branded searches compared to Engel’s 150, and held a 76.5% Share of Search versus Engel’s 17.6%.
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Which is more popular in search, Dometic or Engel?
Compare the 12V portable fridge and freezer brands New Zealand campers run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dometic, Engel. The figures are in the table below the chart.
View monthly share of search table
| Month | Dometic | Engel | EvaKool |
|---|---|---|---|
| Oct 2025 | 77% | 19.1% | 3.9% |
| Nov 2025 | 75.8% | 20.6% | 3.6% |
| Dec 2025 | 75.5% | 19.1% | 5.4% |
| Jan 2026 | 80.6% | 15.6% | 3.8% |
| Feb 2026 | 75.2% | 19.5% | 5.3% |
| Mar 2026 | 76.1% | 20.4% | 3.5% |
| Apr 2026 | 79.5% | 15.9% | 4.5% |
| May 2026 | 76.5% | 20% | 3.5% |
| Jun 2026 | 75% | 22.4% | 2.6% |
| Jul 2026 | 70.6% | 22.4% | 7.1% |
| Aug 2026 | 76.5% | 17.6% | 5.9% |
| Sep 2026 | — | — | — |
How has the Dometic and Engel comparison changed over the last 12 months?
3 findings
- Dometic was ahead of Engel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridge brands in New Zealand moved from 77% to 76.5%, and its estimated monthly branded searches moved from 1.2K to 650.
- Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand moved from 19.1% to 17.6%, and its estimated monthly branded searches moved from 290 to 150.
How did search popularity change for New Zealand portable fridge brands in August 2026?
2 changes
In August 2026, Dometic gained estimated Share of Search among portable fridge brands in New Zealand, from 70.6% to 76.5%.
In August 2026, Engel lost estimated Share of Search among portable fridge brands in New Zealand, from 22.4% to 17.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dometic’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dometic
7 branded search terms
- camper dometic fridge
- dometic 12v fridge
- dometic camping fridge
- dometic cfx
- dometic fridge
- dometic fridge freezer
- dometic fridge portable
Engel
9 branded search terms
- engel 12v fridge
- engel camping fridge
- engel cooler
- engel esky
- engel freezer
- engel fridge
- engel fridge freezer
- engel icebox
- engel portable fridge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.