Brandwave

How popular isDometic in search?

In August 2026, there were an estimated 650 branded searches for Dometic in New Zealand which is down 44.4% over the last 11 months. Dometic holds 76.5% estimated Share of Search among New Zealand portable fridge brands and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Dometic76.5%
  2. Engel17.6%
  3. EvaKool5.9%
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Which portable fridge brands compete with Dometic?

Dometic against portable fridge brands in New Zealand, by month

Share of Search by month for Dometic, Engel, EvaKool. The figures are in the table below the chart.

View monthly share of search table
MonthDometicEngelEvaKool
Oct 202577%19.1%3.9%
Nov 202575.8%20.6%3.6%
Dec 202575.5%19.1%5.4%
Jan 202680.6%15.6%3.8%
Feb 202675.2%19.5%5.3%
Mar 202676.1%20.4%3.5%
Apr 202679.5%15.9%4.5%
May 202676.5%20%3.5%
Jun 202675%22.4%2.6%
Jul 202670.6%22.4%7.1%
Aug 202676.5%17.6%5.9%
Sep 2026———
  1. 1.Dometic

    76.5%

    held 1st · 650 estimated branded searches · +8.3% vs prior month · +5.9 points

  2. 2.Engel

    17.6%

    held 2nd · 150 estimated branded searches · -21.1% vs prior month · -4.7 points

  3. 3.EvaKool

    5.9%

    held 3rd · 50 estimated branded searches · -16.7% vs prior month · -1.2 points

Compare search popularity between Dometic and its closest rivals

How has branded search demand for Dometic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dometic in New Zealand fell from 1.2K to 650.
  • Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridge brands in New Zealand decreased from 77% to 76.5%.
  • Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridge brands in New Zealand peaked at 80.6% in January 2026 and was lowest at 70.6% in July 2026.

How did search popularity change for New Zealand portable fridge brands in August 2026?

  1. In August 2026, Dometic gained estimated Share of Search among portable fridge brands in New Zealand, from 70.6% to 76.5%.

  2. In August 2026, Engel lost estimated Share of Search among portable fridge brands in New Zealand, from 22.4% to 17.6%.

  3. In August 2026, EvaKool lost estimated Share of Search among portable fridge brands in New Zealand, from 7.1% to 5.9%.

How is Dometic measured?

Brandwave collects information about searches that people make online using Dometic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • camper dometic fridge
  • dometic 12v fridge
  • dometic camping fridge
  • dometic cfx
  • dometic fridge
  • dometic fridge freezer
  • dometic fridge portable

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How the Brand Demand Index is measured

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Is Dometic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.