Engel vs Icey-Tek:Which is more popular by branded search in New Zealand?

Name: Engel vs Icey-Tek: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Icey-Tek had more branded searches than Engel among chilly bin and cooler brands in New Zealand. Icey-Tek was estimated to have 1.8K branded searches compared to Engel’s 150, and held a 9.6% Share of Search versus Engel’s 0.79%.

Share of Search among chilly bin and cooler brands in New Zealand in August 2026Which is more popular in search, Engel or Icey-Tek?

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Which is more popular in search, Engel or Icey-Tek?

Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Engel and Icey-Tek among chilly bin and cooler brands in New Zealand, by month

Month	YETI	Icey-Tek	Esky	Igloo	Engel	Techni Ice
Oct 2025	71.9%	16.8%	6.3%	2.6%	1.8%	0.55%
Nov 2025	72.8%	18%	5.6%	2.1%	1.1%	0.41%
Dec 2025	71.8%	16.3%	7.8%	2.9%	0.88%	0.43%
Jan 2026	69.4%	18.7%	7.3%	2.7%	1.1%	0.73%
Feb 2026	71.9%	17.6%	6.3%	2%	1.4%	0.77%
Mar 2026	76.4%	13.2%	6.5%	1.9%	1.4%	0.65%
Apr 2026	80.8%	10.8%	5.3%	1.7%	0.93%	0.53%
May 2026	84.4%	8.9%	4.2%	1.2%	0.96%	0.45%
Jun 2026	84.3%	8.8%	4%	1.5%	1.1%	0.27%
Jul 2026	84.6%	8.1%	4.1%	1.6%	1.2%	0.32%
Aug 2026	83.6%	9.6%	4.1%	1.4%	0.79%	0.42%
Sep 2026	—	—	—	—	—	—

How has the Engel and Icey-Tek comparison changed over the last 12 months?

3 findings

Icey-Tek was ahead of Engel in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 1.8% to 0.79%, and its estimated monthly branded searches moved from 290 to 150.
Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 16.8% to 9.6%, and its estimated monthly branded searches moved from 2.8K to 1.8K.

How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

2 changes

In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.
Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Engel’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.