Brandwave

How popular isIcey-Tek in search?

In August 2026, there were an estimated 1.8K branded searches for Icey-Tek in New Zealand which is down 34.1% over the last 11 months. Icey-Tek holds 9.6% estimated Share of Search among New Zealand chilly bin and cooler brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. YETI83.6%
  2. Icey-Tek9.6%
  3. Esky4.1%
  4. Igloo1.4%
  5. Engel0.79%
  6. Techni Ice0.42%
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Which chilly bin and cooler brands compete with Icey-Tek?

Icey-Tek against chilly bin and cooler brands in New Zealand, by month

Share of Search by month for YETI, Icey-Tek, Esky. The figures are in the table below the chart.

View monthly share of search table
MonthYETIIcey-TekEskyIglooEngelTechni Ice
Oct 202571.9%16.8%6.3%2.6%1.8%0.55%
Nov 202572.8%18%5.6%2.1%1.1%0.41%
Dec 202571.8%16.3%7.8%2.9%0.88%0.43%
Jan 202669.4%18.7%7.3%2.7%1.1%0.73%
Feb 202671.9%17.6%6.3%2%1.4%0.77%
Mar 202676.4%13.2%6.5%1.9%1.4%0.65%
Apr 202680.8%10.8%5.3%1.7%0.93%0.53%
May 202684.4%8.9%4.2%1.2%0.96%0.45%
Jun 202684.3%8.8%4%1.5%1.1%0.27%
Jul 202684.6%8.1%4.1%1.6%1.2%0.32%
Aug 202683.6%9.6%4.1%1.4%0.79%0.42%
Sep 2026——————

  1. 1.YETI

    83.6%

    held 1st · 15.8K estimated branded searches · +20% vs prior month · -1 points

  2. 2.Icey-Tek

    9.6%

    held 2nd · 1.8K estimated branded searches · +43.3% vs prior month · +1.5 points

  3. 3.Esky

    4.1%

    held 3rd · 780 estimated branded searches · +21.9% vs prior month · 0 points

  4. 4.Igloo

    1.4%

    held 4th · 270 estimated branded searches · +8% vs prior month · -0.2 points

  5. 5.Engel

    0.79%

    held 5th · 150 estimated branded searches · -21.1% vs prior month · -0.4 points

  6. 6.Techni Ice

    0.42%

    held 6th · 80 estimated branded searches · +60% vs prior month · +0.1 points

Compare search popularity between Icey-Tek and its closest rivals

How has branded search demand for Icey-Tek changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Icey-Tek in New Zealand fell from 2.8K to 1.8K.
  • Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 16.8% to 9.6%.
  • Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 18.7% in January 2026 and was lowest at 8.1% in July 2026.

How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

  1. In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.

  2. In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.

  3. Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.

  4. Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.

  5. Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.

  6. Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

How is Icey-Tek measured?

Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • 70l icey tek
  • 90l icey tek
  • icey tek
  • icey tek 25l
  • icey tek 40l
  • icey tek 55l
  • icey tek 56l
  • icey tek 70l
  • icey tek 90l
  • icey tek chilly bin
  • icey tek cool bag
  • icey tek cooler
  • icey tek esky
  • icey tek near me
  • icey tek nz
  • iceytek
  • iceytek cooler
  • iceytek esky
  • iceytek nz

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How the Brand Demand Index is measured

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