Icey-Tek vs YETI:Which is more popular by branded search in New Zealand?

Name: Icey-Tek vs YETI: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, YETI had more branded searches than Icey-Tek among chilly bin and cooler brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Icey-Tek’s 1.8K, and held an 83.6% Share of Search versus Icey-Tek’s 9.6%.

Share of Search among chilly bin and cooler brands in New Zealand in August 2026Which is more popular in search, Icey-Tek or YETI?

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Which is more popular in search, Icey-Tek or YETI?

Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Icey-Tek and YETI among chilly bin and cooler brands in New Zealand, by month

Month	YETI	Icey-Tek	Esky	Igloo	Engel	Techni Ice
Oct 2025	71.9%	16.8%	6.3%	2.6%	1.8%	0.55%
Nov 2025	72.8%	18%	5.6%	2.1%	1.1%	0.41%
Dec 2025	71.8%	16.3%	7.8%	2.9%	0.88%	0.43%
Jan 2026	69.4%	18.7%	7.3%	2.7%	1.1%	0.73%
Feb 2026	71.9%	17.6%	6.3%	2%	1.4%	0.77%
Mar 2026	76.4%	13.2%	6.5%	1.9%	1.4%	0.65%
Apr 2026	80.8%	10.8%	5.3%	1.7%	0.93%	0.53%
May 2026	84.4%	8.9%	4.2%	1.2%	0.96%	0.45%
Jun 2026	84.3%	8.8%	4%	1.5%	1.1%	0.27%
Jul 2026	84.6%	8.1%	4.1%	1.6%	1.2%	0.32%
Aug 2026	83.6%	9.6%	4.1%	1.4%	0.79%	0.42%
Sep 2026	—	—	—	—	—	—

How has the Icey-Tek and YETI comparison changed over the last 12 months?

3 findings

YETI was ahead of Icey-Tek in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 16.8% to 9.6%, and its estimated monthly branded searches moved from 2.8K to 1.8K.
Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 71.9% to 83.6%, and its estimated monthly branded searches moved from 11.8K to 15.8K.

How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

2 changes

In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.
In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Icey-Tek’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.