Brandwave

How popular isYETI in search?

In August 2026, there were an estimated 15.8K branded searches for YETI in New Zealand which is up 34.2% over the last 11 months. YETI holds 83.6% estimated Share of Search among New Zealand chilly bin and cooler brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. YETI83.6%
  2. Icey-Tek9.6%
  3. Esky4.1%
  4. Igloo1.4%
  5. Engel0.79%
  6. Techni Ice0.42%
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Which chilly bin and cooler brands compete with YETI?

YETI against chilly bin and cooler brands in New Zealand, by month

Share of Search by month for YETI, Icey-Tek, Esky. The figures are in the table below the chart.

View monthly share of search table
MonthYETIIcey-TekEskyIglooEngelTechni Ice
Oct 202571.9%16.8%6.3%2.6%1.8%0.55%
Nov 202572.8%18%5.6%2.1%1.1%0.41%
Dec 202571.8%16.3%7.8%2.9%0.88%0.43%
Jan 202669.4%18.7%7.3%2.7%1.1%0.73%
Feb 202671.9%17.6%6.3%2%1.4%0.77%
Mar 202676.4%13.2%6.5%1.9%1.4%0.65%
Apr 202680.8%10.8%5.3%1.7%0.93%0.53%
May 202684.4%8.9%4.2%1.2%0.96%0.45%
Jun 202684.3%8.8%4%1.5%1.1%0.27%
Jul 202684.6%8.1%4.1%1.6%1.2%0.32%
Aug 202683.6%9.6%4.1%1.4%0.79%0.42%
Sep 2026——————

  1. 1.YETI

    83.6%

    held 1st · 15.8K estimated branded searches · +20% vs prior month · -1 points

  2. 2.Icey-Tek

    9.6%

    held 2nd · 1.8K estimated branded searches · +43.3% vs prior month · +1.5 points

  3. 3.Esky

    4.1%

    held 3rd · 780 estimated branded searches · +21.9% vs prior month · 0 points

  4. 4.Igloo

    1.4%

    held 4th · 270 estimated branded searches · +8% vs prior month · -0.2 points

  5. 5.Engel

    0.79%

    held 5th · 150 estimated branded searches · -21.1% vs prior month · -0.4 points

  6. 6.Techni Ice

    0.42%

    held 6th · 80 estimated branded searches · +60% vs prior month · +0.1 points

Compare search popularity between YETI and its closest rivals

How has branded search demand for YETI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.8K to 15.8K.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand increased from 71.9% to 83.6%.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 84.6% in July 2026 and was lowest at 69.4% in January 2026.

How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

  1. In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.

  2. In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.

  3. Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.

  4. Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.

  5. Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.

  6. Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

Which drink bottle brands compete with YETI?

YETI against drink bottle brands in New Zealand, by month

Share of Search by month for Owala, Frank Green, Hydro Flask, YETI, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaFrank GreenHydro FlaskYETIStanleyChilly's
Oct 202521.7%34.4%18.4%13.8%11.4%0.36%
Nov 202527.2%29.5%22%13.5%7.7%0.19%
Dec 202522.1%31.6%18.4%19.4%8.2%0.24%
Jan 202627.6%27.9%20.5%15.8%7.8%0.29%
Feb 202633.8%25.5%20%13%7.4%0.34%
Mar 202635.3%24.6%18.7%13.4%7.6%0.41%
Apr 202631.9%24.9%18.6%15.1%9.2%0.41%
May 202633%24%16.6%15.4%10.5%0.41%
Jun 202635.1%20.6%16%13%14.8%0.42%
Jul 202636.9%22.3%16.3%14.3%9.8%0.38%
Aug 202635.5%25%15.7%13.7%9.7%0.36%
Sep 2026——————

  1. 1.Owala

    35.5%

    held 1st · 41.1K estimated branded searches · +20.5% vs prior month · -1.3 points

  2. 2.Frank Green

    25%

    held 2nd · 28.9K estimated branded searches · +39.8% vs prior month · +2.6 points

  3. 3.Hydro Flask

    15.7%

    held 3rd · 18.2K estimated branded searches · +20.8% vs prior month · -0.6 points

  4. 4.YETI

    13.7%

    held 4th · 15.8K estimated branded searches · +20% vs prior month · -0.6 points

  5. 5.Stanley

    9.7%

    held 5th · 11.2K estimated branded searches · +23.3% vs prior month · -0.1 points

  6. 6.Chilly's

    0.36%

    held 6th · 420 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between YETI and its closest rivals

How has branded search demand for YETI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among drink bottle brands in New Zealand peaked at 19.4% in December 2025 and was lowest at 13% in June 2026.

How did search popularity change for New Zealand drink bottle brands in August 2026?

  1. In August 2026, Frank Green gained estimated Share of Search among drink bottle brands in New Zealand, from 22.3% to 25%.

  2. In August 2026, Owala lost estimated Share of Search among drink bottle brands in New Zealand, from 36.9% to 35.5%.

  3. In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.

  4. In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%.

  5. Estimated monthly branded searches for Chilly's in New Zealand rose 35.5% over 11 measured months, from 310 to 420 in August 2026.

  6. Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026.

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • cup holder yeti
  • straw yeti cup
  • travel cup yeti
  • yeti 20 oz rambler tumbler
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee cup 10 oz
  • yeti coffee cup with handle
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

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How the Brand Demand Index is measured

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