Brandwave

How popular isHydro Flask in search?

In August 2026, there were an estimated 18.2K branded searches for Hydro Flask in New Zealand which is up 15.6% over the last 11 months. Hydro Flask holds 15.7% estimated Share of Search among New Zealand drink bottle brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Owala35.5%
  2. Frank Green25%
  3. Hydro Flask15.7%
  4. YETI13.7%
  5. Stanley9.7%
  6. Chilly's0.36%
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Which drink bottle brands compete with Hydro Flask?

Hydro Flask against drink bottle brands in New Zealand, by month

Share of Search by month for Owala, Frank Green, Hydro Flask, YETI, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaFrank GreenHydro FlaskYETIStanleyChilly's
Oct 202521.7%34.4%18.4%13.8%11.4%0.36%
Nov 202527.2%29.5%22%13.5%7.7%0.19%
Dec 202522.1%31.6%18.4%19.4%8.2%0.24%
Jan 202627.6%27.9%20.5%15.8%7.8%0.29%
Feb 202633.8%25.5%20%13%7.4%0.34%
Mar 202635.3%24.6%18.7%13.4%7.6%0.41%
Apr 202631.9%24.9%18.6%15.1%9.2%0.41%
May 202633%24%16.6%15.4%10.5%0.41%
Jun 202635.1%20.6%16%13%14.8%0.42%
Jul 202636.9%22.3%16.3%14.3%9.8%0.38%
Aug 202635.5%25%15.7%13.7%9.7%0.36%
Sep 2026——————

  1. 1.Owala

    35.5%

    held 1st · 41.1K estimated branded searches · +20.5% vs prior month · -1.3 points

  2. 2.Frank Green

    25%

    held 2nd · 28.9K estimated branded searches · +39.8% vs prior month · +2.6 points

  3. 3.Hydro Flask

    15.7%

    held 3rd · 18.2K estimated branded searches · +20.8% vs prior month · -0.6 points

  4. 4.YETI

    13.7%

    held 4th · 15.8K estimated branded searches · +20% vs prior month · -0.6 points

  5. 5.Stanley

    9.7%

    held 5th · 11.2K estimated branded searches · +23.3% vs prior month · -0.1 points

  6. 6.Chilly's

    0.36%

    held 6th · 420 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between Hydro Flask and its closest rivals

How has branded search demand for Hydro Flask changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hydro Flask in New Zealand rose from 15.7K to 18.2K.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among drink bottle brands in New Zealand decreased from 18.4% to 15.7%.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among drink bottle brands in New Zealand peaked at 22% in November 2025 and was lowest at 15.7% in August 2026.

How did search popularity change for New Zealand drink bottle brands in August 2026?

  1. In August 2026, Frank Green gained estimated Share of Search among drink bottle brands in New Zealand, from 22.3% to 25%.

  2. In August 2026, Owala lost estimated Share of Search among drink bottle brands in New Zealand, from 36.9% to 35.5%.

  3. In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.

  4. In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%.

  5. Estimated monthly branded searches for Chilly's in New Zealand rose 35.5% over 11 measured months, from 310 to 420 in August 2026.

  6. Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026.

How is Hydro Flask measured?

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • 32 0z hydro flask
  • 40 0z hydro flask
  • blue hydro flask
  • green hydroflask
  • hydro flask
  • hydro flask 12 oz
  • hydro flask coffee
  • hydro flask coffee mug
  • hydro flask cup
  • hydro flask drink bottle
  • hydro flask food jar
  • hydro flask mug
  • hydro flask near me
  • hydro flask nz
  • hydro flask nz sale
  • hydro flask online
  • hydro flask sale
  • hydro flask tumbler
  • hydro flask water bottle
  • hydro flask wide mouth
  • hydroflask
  • hydroflask com
  • hydroflask cup
  • hydroflask drink bottle
  • hydroflask lunchbox
  • hydroflask nz
  • hydroflask tumbler
  • hydroflask water bottle
  • hydroflask with straw
  • north beach hydro flask
  • orange hydro flask
  • pink hydro flask

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How the Brand Demand Index is measured

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