Brandwave

Hydro Flask vs YETI:Which is more popular by branded search in New Zealand?

In August 2026, Hydro Flask had more branded searches than YETI among drink bottle brands in New Zealand. Hydro Flask was estimated to have 18.2K branded searches compared to YETI’s 15.8K, and held a 15.7% Share of Search versus YETI’s 13.7%.

Share of Search among drink bottle brands in New Zealand in August 2026Which is more popular in search, Hydro Flask or YETI?
Hydro Flask15.7%18.2K searches
vs
YETI13.7%15.8K searches
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Which is more popular in search, Hydro Flask or YETI?

Compare the drink bottle and tumbler brands New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hydro Flask and YETI among drink bottle brands in New Zealand, by month

Share of Search by month for Hydro Flask, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaFrank GreenHydro FlaskYETIStanleyChilly's
Oct 202521.7%34.4%18.4%13.8%11.4%0.36%
Nov 202527.2%29.5%22%13.5%7.7%0.19%
Dec 202522.1%31.6%18.4%19.4%8.2%0.24%
Jan 202627.6%27.9%20.5%15.8%7.8%0.29%
Feb 202633.8%25.5%20%13%7.4%0.34%
Mar 202635.3%24.6%18.7%13.4%7.6%0.41%
Apr 202631.9%24.9%18.6%15.1%9.2%0.41%
May 202633%24%16.6%15.4%10.5%0.41%
Jun 202635.1%20.6%16%13%14.8%0.42%
Jul 202636.9%22.3%16.3%14.3%9.8%0.38%
Aug 202635.5%25%15.7%13.7%9.7%0.36%
Sep 2026——————

How has the Hydro Flask and YETI comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: YETI took it in December 2025, Hydro Flask took it in January 2026.
  • Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among drink bottle brands in New Zealand moved from 18.4% to 15.7%, and its estimated monthly branded searches moved from 15.7K to 18.2K.
  • Across the 11 months ending August 2026, YETI’s estimated Share of Search among drink bottle brands in New Zealand moved from 13.8% to 13.7%, and its estimated monthly branded searches moved from 11.8K to 15.8K.

How did search popularity change for New Zealand drink bottle brands in August 2026?

  1. In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.

  2. In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

32 branded search terms

  • 32 0z hydro flask
  • 40 0z hydro flask
  • blue hydro flask
  • green hydroflask
  • hydro flask
  • hydro flask 12 oz
  • hydro flask coffee
  • hydro flask coffee mug
  • hydro flask cup
  • hydro flask drink bottle
  • hydro flask food jar
  • hydro flask mug
  • hydro flask near me
  • hydro flask nz
  • hydro flask nz sale
  • hydro flask online
  • hydro flask sale
  • hydro flask tumbler
  • hydro flask water bottle
  • hydro flask wide mouth
  • hydroflask
  • hydroflask com
  • hydroflask cup
  • hydroflask drink bottle
  • hydroflask lunchbox
  • hydroflask nz
  • hydroflask tumbler
  • hydroflask water bottle
  • hydroflask with straw
  • north beach hydro flask
  • orange hydro flask
  • pink hydro flask

YETI

23 branded search terms

  • cup holder yeti
  • straw yeti cup
  • travel cup yeti
  • yeti 20 oz rambler tumbler
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee cup 10 oz
  • yeti coffee cup with handle
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

How the Brand Demand Index is measured

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