Brandwave

How popular isOwala in search?

In August 2026, there were an estimated 41.1K branded searches for Owala in New Zealand which is up 121.3% over the last 11 months. Owala holds 35.5% estimated Share of Search among New Zealand drink bottle brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Owala35.5%
  2. Frank Green25%
  3. Hydro Flask15.7%
  4. YETI13.7%
  5. Stanley9.7%
  6. Chilly's0.36%
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Which drink bottle brands compete with Owala?

Owala against drink bottle brands in New Zealand, by month

Share of Search by month for Owala, Frank Green, Hydro Flask, YETI, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaFrank GreenHydro FlaskYETIStanleyChilly's
Oct 202521.7%34.4%18.4%13.8%11.4%0.36%
Nov 202527.2%29.5%22%13.5%7.7%0.19%
Dec 202522.1%31.6%18.4%19.4%8.2%0.24%
Jan 202627.6%27.9%20.5%15.8%7.8%0.29%
Feb 202633.8%25.5%20%13%7.4%0.34%
Mar 202635.3%24.6%18.7%13.4%7.6%0.41%
Apr 202631.9%24.9%18.6%15.1%9.2%0.41%
May 202633%24%16.6%15.4%10.5%0.41%
Jun 202635.1%20.6%16%13%14.8%0.42%
Jul 202636.9%22.3%16.3%14.3%9.8%0.38%
Aug 202635.5%25%15.7%13.7%9.7%0.36%
Sep 2026——————

  1. 1.Owala

    35.5%

    held 1st · 41.1K estimated branded searches · +20.5% vs prior month · -1.3 points

  2. 2.Frank Green

    25%

    held 2nd · 28.9K estimated branded searches · +39.8% vs prior month · +2.6 points

  3. 3.Hydro Flask

    15.7%

    held 3rd · 18.2K estimated branded searches · +20.8% vs prior month · -0.6 points

  4. 4.YETI

    13.7%

    held 4th · 15.8K estimated branded searches · +20% vs prior month · -0.6 points

  5. 5.Stanley

    9.7%

    held 5th · 11.2K estimated branded searches · +23.3% vs prior month · -0.1 points

  6. 6.Chilly's

    0.36%

    held 6th · 420 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between Owala and its closest rivals

How has branded search demand for Owala changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Owala in New Zealand rose from 18.6K to 41.1K.
  • Across the 11 months ending August 2026, Owala’s estimated Share of Search among drink bottle brands in New Zealand increased from 21.7% to 35.5%.
  • Across the 11 months ending August 2026, Owala’s estimated Share of Search among drink bottle brands in New Zealand peaked at 36.9% in July 2026 and was lowest at 21.7% in October 2025.
  • Across the 11 months ending August 2026, Owala rose from 2nd to 1st among drink bottle brands in New Zealand.

How did search popularity change for New Zealand drink bottle brands in August 2026?

  1. In August 2026, Frank Green gained estimated Share of Search among drink bottle brands in New Zealand, from 22.3% to 25%.

  2. In August 2026, Owala lost estimated Share of Search among drink bottle brands in New Zealand, from 36.9% to 35.5%.

  3. In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.

  4. In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%.

  5. Estimated monthly branded searches for Chilly's in New Zealand rose 35.5% over 11 measured months, from 310 to 420 in August 2026.

  6. Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026.

How is Owala measured?

Brandwave collects information about searches that people make online using Owala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • black owala
  • blue owala
  • owala
  • owala 40oz
  • owala blue
  • owala bottle
  • owala colors
  • owala cup
  • owala drink bottle
  • owala free sip
  • owala free sip water bottle
  • owala freesip stainless steel water bottle
  • owala lid
  • owala near me
  • owala new zealand
  • owala nz
  • owala online
  • owala pink
  • owala replacement lid
  • owala sale
  • owala sippy cup
  • owala sizes
  • owala tumbler
  • owala water bottle
  • pink owala
  • water bottle owala
  • yellow owala

Do you work for Owala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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