Esky vs YETI:Which is more popular by branded search in New Zealand?
In August 2026, YETI had more branded searches than Esky among chilly bin and cooler brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Esky’s 780, and held an 83.6% Share of Search versus Esky’s 4.1%.
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Which is more popular in search, Esky or YETI?
Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YETI, Esky. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Icey-Tek | Esky | Igloo | Engel | Techni Ice |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 16.8% | 6.3% | 2.6% | 1.8% | 0.55% |
| Nov 2025 | 72.8% | 18% | 5.6% | 2.1% | 1.1% | 0.41% |
| Dec 2025 | 71.8% | 16.3% | 7.8% | 2.9% | 0.88% | 0.43% |
| Jan 2026 | 69.4% | 18.7% | 7.3% | 2.7% | 1.1% | 0.73% |
| Feb 2026 | 71.9% | 17.6% | 6.3% | 2% | 1.4% | 0.77% |
| Mar 2026 | 76.4% | 13.2% | 6.5% | 1.9% | 1.4% | 0.65% |
| Apr 2026 | 80.8% | 10.8% | 5.3% | 1.7% | 0.93% | 0.53% |
| May 2026 | 84.4% | 8.9% | 4.2% | 1.2% | 0.96% | 0.45% |
| Jun 2026 | 84.3% | 8.8% | 4% | 1.5% | 1.1% | 0.27% |
| Jul 2026 | 84.6% | 8.1% | 4.1% | 1.6% | 1.2% | 0.32% |
| Aug 2026 | 83.6% | 9.6% | 4.1% | 1.4% | 0.79% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Esky and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of Esky in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 1K to 780.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 71.9% to 83.6%, and its estimated monthly branded searches moved from 11.8K to 15.8K.
How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?
2 changes
In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.
Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Esky’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esky
4 branded search terms
- esky chilly bin
- esky cooler
- esky esky
- esky icebox
YETI
23 branded search terms
- cup holder yeti
- straw yeti cup
- travel cup yeti
- yeti 20 oz rambler tumbler
- yeti bottle
- yeti chilly bin
- yeti coffee cup
- yeti coffee cup 10 oz
- yeti coffee cup with handle
- yeti coffee tumbler
- yeti cooler
- yeti cup
- yeti drink bottle
- yeti esky
- yeti icebox
- yeti keep cup
- yeti rambler cup
- yeti rambler tumbler
- yeti stackable cup
- yeti tumbler
- yeti tundra
- yeti water bottle
- yeti wine cup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.