Stanley vs YETI:Which is more popular by branded search in New Zealand?
In August 2026, YETI had more branded searches than Stanley among drink bottle brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Stanley’s 11.2K, and held a 13.7% Share of Search versus Stanley’s 9.7%.
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Which is more popular in search, Stanley or YETI?
Compare the drink bottle and tumbler brands New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YETI, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Owala | Frank Green | Hydro Flask | YETI | Stanley | Chilly's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.7% | 34.4% | 18.4% | 13.8% | 11.4% | 0.36% |
| Nov 2025 | 27.2% | 29.5% | 22% | 13.5% | 7.7% | 0.19% |
| Dec 2025 | 22.1% | 31.6% | 18.4% | 19.4% | 8.2% | 0.24% |
| Jan 2026 | 27.6% | 27.9% | 20.5% | 15.8% | 7.8% | 0.29% |
| Feb 2026 | 33.8% | 25.5% | 20% | 13% | 7.4% | 0.34% |
| Mar 2026 | 35.3% | 24.6% | 18.7% | 13.4% | 7.6% | 0.41% |
| Apr 2026 | 31.9% | 24.9% | 18.6% | 15.1% | 9.2% | 0.41% |
| May 2026 | 33% | 24% | 16.6% | 15.4% | 10.5% | 0.41% |
| Jun 2026 | 35.1% | 20.6% | 16% | 13% | 14.8% | 0.42% |
| Jul 2026 | 36.9% | 22.3% | 16.3% | 14.3% | 9.8% | 0.38% |
| Aug 2026 | 35.5% | 25% | 15.7% | 13.7% | 9.7% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Stanley and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Stanley took it in June 2026, YETI took it in July 2026.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among drink bottle brands in New Zealand moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 9.7K to 11.2K.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among drink bottle brands in New Zealand moved from 13.8% to 13.7%, and its estimated monthly branded searches moved from 11.8K to 15.8K.
How did search popularity change for New Zealand drink bottle brands in August 2026?
2 changes
In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.
Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stanley
4 branded search terms
- stanley cup
- stanley drink bottle
- stanley tumbler
- stanley1913 com
YETI
23 branded search terms
- cup holder yeti
- straw yeti cup
- travel cup yeti
- yeti 20 oz rambler tumbler
- yeti bottle
- yeti chilly bin
- yeti coffee cup
- yeti coffee cup 10 oz
- yeti coffee cup with handle
- yeti coffee tumbler
- yeti cooler
- yeti cup
- yeti drink bottle
- yeti esky
- yeti icebox
- yeti keep cup
- yeti rambler cup
- yeti rambler tumbler
- yeti stackable cup
- yeti tumbler
- yeti tundra
- yeti water bottle
- yeti wine cup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.