Engel vs Esky:Which is more popular by branded search in New Zealand?
In August 2026, Esky had more branded searches than Engel among chilly bin and cooler brands in New Zealand. Esky was estimated to have 780 branded searches compared to Engel’s 150, and held a 4.1% Share of Search versus Engel’s 0.79%.
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Which is more popular in search, Engel or Esky?
Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Esky, Engel. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Icey-Tek | Esky | Igloo | Engel | Techni Ice |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 16.8% | 6.3% | 2.6% | 1.8% | 0.55% |
| Nov 2025 | 72.8% | 18% | 5.6% | 2.1% | 1.1% | 0.41% |
| Dec 2025 | 71.8% | 16.3% | 7.8% | 2.9% | 0.88% | 0.43% |
| Jan 2026 | 69.4% | 18.7% | 7.3% | 2.7% | 1.1% | 0.73% |
| Feb 2026 | 71.9% | 17.6% | 6.3% | 2% | 1.4% | 0.77% |
| Mar 2026 | 76.4% | 13.2% | 6.5% | 1.9% | 1.4% | 0.65% |
| Apr 2026 | 80.8% | 10.8% | 5.3% | 1.7% | 0.93% | 0.53% |
| May 2026 | 84.4% | 8.9% | 4.2% | 1.2% | 0.96% | 0.45% |
| Jun 2026 | 84.3% | 8.8% | 4% | 1.5% | 1.1% | 0.27% |
| Jul 2026 | 84.6% | 8.1% | 4.1% | 1.6% | 1.2% | 0.32% |
| Aug 2026 | 83.6% | 9.6% | 4.1% | 1.4% | 0.79% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Engel and Esky comparison changed over the last 12 months?
3 findings
- Esky was ahead of Engel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 1.8% to 0.79%, and its estimated monthly branded searches moved from 290 to 150.
- Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 1K to 780.
How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Engel’s and Esky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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