Engel vs Techni Ice:Which is more popular by branded search in New Zealand?
In August 2026, Engel had more branded searches than Techni Ice among chilly bin and cooler brands in New Zealand. Engel was estimated to have 150 branded searches compared to Techni Ice’s 80, and held a 0.79% Share of Search versus Techni Ice’s 0.42%.
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Which is more popular in search, Engel or Techni Ice?
Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Engel, Techni Ice. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Icey-Tek | Esky | Igloo | Engel | Techni Ice |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 16.8% | 6.3% | 2.6% | 1.8% | 0.55% |
| Nov 2025 | 72.8% | 18% | 5.6% | 2.1% | 1.1% | 0.41% |
| Dec 2025 | 71.8% | 16.3% | 7.8% | 2.9% | 0.88% | 0.43% |
| Jan 2026 | 69.4% | 18.7% | 7.3% | 2.7% | 1.1% | 0.73% |
| Feb 2026 | 71.9% | 17.6% | 6.3% | 2% | 1.4% | 0.77% |
| Mar 2026 | 76.4% | 13.2% | 6.5% | 1.9% | 1.4% | 0.65% |
| Apr 2026 | 80.8% | 10.8% | 5.3% | 1.7% | 0.93% | 0.53% |
| May 2026 | 84.4% | 8.9% | 4.2% | 1.2% | 0.96% | 0.45% |
| Jun 2026 | 84.3% | 8.8% | 4% | 1.5% | 1.1% | 0.27% |
| Jul 2026 | 84.6% | 8.1% | 4.1% | 1.6% | 1.2% | 0.32% |
| Aug 2026 | 83.6% | 9.6% | 4.1% | 1.4% | 0.79% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Engel and Techni Ice comparison changed over the last 12 months?
3 findings
- Engel was ahead of Techni Ice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 1.8% to 0.79%, and its estimated monthly branded searches moved from 290 to 150.
- Across the 11 months ending August 2026, Techni Ice’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 0.55% to 0.42%, and its estimated monthly branded searches moved from 90 to 80.
How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?
2 changes
Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.
Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Engel’s and Techni Ice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Engel
9 branded search terms
- engel 12v fridge
- engel camping fridge
- engel cooler
- engel esky
- engel freezer
- engel fridge
- engel fridge freezer
- engel icebox
- engel portable fridge
Techni Ice
13 branded search terms
- techni ice chilly bin
- techni ice cooler
- techni ice esky
- techni ice icebox
- techni ice near me
- techni ice new zealand
- techni ice nz
- techniice
- techniice com
- techniice cooler
- techniice esky
- techniice icebox
- techniice nz
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