Brandwave

Sistema vs YETI:Which is more popular?

In September 2026, YETI had more branded searches than Sistema among drink bottle brands in New Zealand. YETI had about 12,800 branded searches, while Sistema had 5,880. YETI made up 16.1% of all drink bottle brand searches we track, and Sistema accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, both Sistema and YETI appeared in all five answers. YETI was mentioned before Sistema in every answer.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

YETI, about 2 searches for every 1 for Sistema

YETI 12.8K searchesSistema 5.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Sistema in 5 of 5YETI in 5 of 5

Who does AI recommend more?

YETI, named ahead of Sistema in every answer

YETI first in 4Sistema never first

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Sistema and YETI showed up in all five answers. YETI was listed before Sistema in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Sistema or YETI more popular in search?

This chart shows how often people search Google for Sistema and YETI by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

Sistema and YETI among drink bottle brands in New Zealand, by month

Share of searches by month for YETI, Sistema. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the Sistema and YETI comparison changed over the last 12 months?

3 findings
  • YETI was ahead of Sistema in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sistema’s share of searches among drink bottle brands in New Zealand moved from 8.4% to 7.4%, and its estimated monthly branded searches held steady at 5.9K.
  • Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in New Zealand moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 10.2K to 12.8K.

How did search popularity change for New Zealand drink bottle brands in September 2026?

1 change

  1. In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Sistema’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sistema

12 branded search terms

  • sistema
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema klip it
  • sistema nest it
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra

YETI

15 branded search terms

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cup
  • yeti drink bottle
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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