Brandwave

Frank Green vs YETI:Which is more popular?

In September 2026, Frank Green and YETI were level in searches among drink bottle brands in New Zealand, with an estimated 12.5K versus 12.8K branded searches, at 15.8% and 16.1% of the total. When we asked ChatGPT and Google AI Overviews about drink bottle brands, YETI appeared in all five answers and Frank Green in three. Frank Green and YETI were each mentioned first in two of the four answers.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

YETI and Frank Green are searched for about as often as each other.

YETI 12.8K searchesFrank Green 12.5K searches

Who does AI mention more?

YETI, mentioned in every answer we collected

YETI in 5 of 5Frank Green in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Frank Green first in 2YETI first in 2

Follow Frank Green vs YETI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI appeared in all five answers. Frank Green was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frank Green and YETI were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Frank Green or YETI more popular in search?

This chart shows how often people search Google for Frank Green and YETI by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

Frank Green and YETI among drink bottle brands in New Zealand, by month

Share of searches by month for YETI, Frank Green. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the Frank Green and YETI comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: YETI took it in September 2026.
  • Across the 12 months ending September 2026, Frank Green’s share of searches among drink bottle brands in New Zealand moved from 26.3% to 15.8%, and its estimated monthly branded searches moved from 18.5K to 12.5K.
  • Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in New Zealand moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 10.2K to 12.8K.

How did search popularity change for New Zealand drink bottle brands in September 2026?

2 changes

  1. In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches.

  2. In September 2026, Frank Green lost share of searches among drink bottle brands in New Zealand, from 19.3% to 15.8%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Frank Green’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Green

9 branded search terms

  • frank green
  • frank green coffee
  • frank green container
  • frank green cup
  • frank green thermos
  • frank green tumbler
  • frankgreen
  • frankgreen cup
  • yellow frank green

YETI

15 branded search terms

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cup
  • yeti drink bottle
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free