Brandwave

Hydro Flask vs Owala:Which is more popular?

In September 2026, Owala had more branded searches than Hydro Flask among drink bottle brands in New Zealand. Owala had about 26,600 branded searches, while Hydro Flask had 8,900. Owala made up 33.5% of all drink bottle brand searches we track, and Hydro Flask accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Hydro Flask and Owala each appeared in four of the five answers. Hydro Flask was mentioned before Owala in three out of four answers.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

Owala, about 3 searches for every 1 for Hydro Flask

Owala 26.6K searchesHydro Flask 8.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Hydro Flask in 4 of 5Owala in 4 of 5

Who does AI recommend more?

Hydro Flask, named ahead of Owala in 3 of 4 answers

Hydro Flask first in 3Owala first in 1

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask and Owala were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask was listed before Owala in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hydro Flask or Owala more popular in search?

This chart shows how often people search Google for Hydro Flask and Owala by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

Hydro Flask and Owala among drink bottle brands in New Zealand, by month

Share of searches by month for Owala, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the Hydro Flask and Owala comparison changed over the last 12 months?

3 findings
  • Owala was ahead of Hydro Flask in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among drink bottle brands in New Zealand moved from 15.3% to 11.2%, and its estimated monthly branded searches moved from 10.7K to 8.9K.
  • Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in New Zealand moved from 19% to 33.5%, and its estimated monthly branded searches moved from 13.4K to 26.6K.

How did search popularity change for New Zealand drink bottle brands in September 2026?

3 changes

  1. In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.

  2. In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%.

  3. In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

10 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask cup
  • hydro flask sale
  • hydro flask tumbler
  • hydroflask
  • hydroflask cup
  • hydroflask lunchbox
  • hydroflask tumbler
  • hydroflask with straw

Owala

13 branded search terms

  • owala
  • owala bottle
  • owala colors
  • owala cup
  • owala drink bottle
  • owala lid
  • owala replacement lid
  • owala sale
  • owala sippy cup
  • owala tumbler
  • owala water bottle
  • water bottle owala
  • yellow owala

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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