How popular isStanley?
In September 2026, people searched for Stanley by name about 11,100 times in New Zealand, a 13.9% increase from the previous year. These searches made up 14% of all New Zealand drink bottle brand searches, placing Stanley fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about drink bottle brands, Stanley appeared in two of the five answers and was the sixth most recommended of the eight.
Stanley is the fourth most searched of 8 competitors and the sixth most recommended in AI answers.
OwalaShare of searches 33.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
YETIShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Frank GreenShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
StanleyShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Hydro FlaskShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top drink bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hydro Flask1st
- YETI2nd
- Owala3rd
- Frank Green4th
CamelBak5th- Stanley6th
Sistema7th
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drink bottle brands
5 answers
Asked ChatGPT
“Which drink bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drink bottle brands in New Zealand?”
Asked ChatGPT
“What's the best drink bottle brand in New Zealand for daily hydration?”
Searched Google, AI Overview
“drink bottle nz”
Searched Google, AI Overview
“stainless steel bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which drink bottle brands compete with Stanley?
Share of searches by month for Owala, YETI, Frank Green, Stanley, Hydro Flask, Sistema. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | YETI | Frank Green | Stanley | Hydro Flask | Sistema | CamelBak | Chilly's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19% | 14.5% | 26.3% | 13.8% | 15.3% | 8.4% | 2.3% | 0.41% |
| Nov 2025 | 25.8% | 15.6% | 22.4% | 10.3% | 19.1% | 4.6% | 1.9% | 0.25% |
| Dec 2025 | 22.7% | 20.7% | 22.6% | 10.8% | 15.9% | 5.1% | 1.9% | 0.31% |
| Jan 2026 | 25.2% | 16.2% | 20.2% | 9.6% | 17.2% | 9.2% | 2.1% | 0.34% |
| Feb 2026 | 31.3% | 13.9% | 19% | 9.2% | 16% | 8.3% | 2% | 0.4% |
| Mar 2026 | 32.6% | 14.2% | 18.9% | 9.2% | 15.9% | 7.2% | 1.6% | 0.46% |
| Apr 2026 | 27% | 16.4% | 18.6% | 11.1% | 15.9% | 8.6% | 1.9% | 0.43% |
| May 2026 | 27.1% | 17.3% | 19.4% | 13% | 13.7% | 7.4% | 1.7% | 0.45% |
| Jun 2026 | 26.6% | 14.5% | 16.4% | 18.4% | 13.9% | 7.9% | 1.7% | 0.48% |
| Jul 2026 | 30% | 15.4% | 16.9% | 12.3% | 14.4% | 8.9% | 1.8% | 0.4% |
| Aug 2026 | 32.2% | 14.6% | 19.3% | 11.5% | 13.6% | 7% | 1.3% | 0.36% |
| Sep 2026 | 33.5% | 16.1% | 15.8% | 14% | 11.2% | 7.4% | 1.6% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 26.6K | -14.4% | +1.3 points | |
| 2, moved from 3rd to 2nd | 16.1% | 12.8K | -9.2% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.8% | 12.5K | -32.6% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 14% | 11.1K | 0% | +2.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.2% | 8.9K | -32.3% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.4% | 5.9K | -12.8% | +0.4 points | |
| 7, held 7th | 1.6% | 1.3K | 0% | +0.3 points | |
| 8, held 8th | 0.35% | 280 | -20% | 0 points |
1.
Owala33.5%
Held 1st. 26.6K estimated branded searches, -14.4% vs prior month. Share +1.3 points.
2.
YETI16.1%
Moved from 3rd to 2nd. 12.8K estimated branded searches, -9.2% vs prior month. Share +1.5 points.
15.8%
Moved from 2nd to 3rd. 12.5K estimated branded searches, -32.6% vs prior month. Share -3.5 points.
4.
Stanley14%
Moved from 5th to 4th. 11.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
11.2%
Moved from 4th to 5th. 8.9K estimated branded searches, -32.3% vs prior month. Share -2.4 points.
6.
Sistema7.4%
Held 6th. 5.9K estimated branded searches, -12.8% vs prior month. Share +0.4 points.
7.
CamelBak1.6%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Chilly's0.35%
Held 8th. 280 estimated branded searches, -20% vs prior month. Share 0 points.
Compare popularity between Stanley and its closest rivals
Every comparison with Stanley
9 comparisons
How has branded search demand for Stanley changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand rose from 9.8K to 11.1K.
- Across the 12 months ending September 2026, Stanley’s share of searches among drink bottle brands in New Zealand peaked at 18.4% in June 2026 and was lowest at 9.2% in March 2026.
- Across the 12 months ending September 2026, Stanley rose from 5th to 4th among drink bottle brands in New Zealand.
How did search popularity change for New Zealand drink bottle brands in September 2026?
6 changes
In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.
In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches.
In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%.
In September 2026, Frank Green lost share of searches among drink bottle brands in New Zealand, from 19.3% to 15.8%.
In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.
Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are Stanley’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stanley camp cook set
- stanley cook set
- stanley cup
- stanley drink bottle
- stanley tumbler
Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stanley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Drink bottle brands | 4th of 8 | 14% | Shown above |
| Insulated tumbler brands | 4th of 6 | 16.1% | Show ranking |
| Metal straw brands | 2nd of 6 | 44.5% | Show ranking |
| Camping cookware brands | 4th of 5 | 1.6% | Show ranking |
Is Stanley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.