Camping cookware brands in New Zealand:Which are most popular?
In September 2026, Sea to Summit was the most searched camping cookware brand in New Zealand, accounting for 58.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, MSR showed up in every answer. Sea to Summit was recommended most often, coming first in two out of three responses that gave a list.
Sea to SummitShare of searches 58.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Snow PeakShare of searches 31.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
MSRShare of searches 7.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
StanleyShare of searches 1.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
GSI OutdoorsShare of searches 0.81%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top camping cookware brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, MSR appeared every time. Sea to Summit was recommended most often, coming first in two out of three answers that gave a list. MSR was second, and GSI Outdoors was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sea to Summit1st
- MSR2nd
- GSI Outdoors3rd
- Stanley4th
- Snow Peak5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sea to Summit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GSI Outdoors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Snow Peak1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about camping cookware brands
4 answers
Asked ChatGPT
“Which camping cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping cookware brands in New Zealand?”
Asked ChatGPT
“What's the best camping cookware brand in New Zealand for lightweight meals?”
Searched Google, AI Overview
“camping pots nz”
- 1MSR
- 1
Searched Google, AI Overview
“camping cookware brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which camping cookware brands do people search for most?
This chart shows how often people search Google for each camping cookware brand by name. Each line represents a brand's share of searches for all five camping cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Snow Peak, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Snow Peak | MSR | Stanley | GSI Outdoors |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 28.2% | 6.3% | 2.1% | 1.4% |
| Nov 2025 | 64.5% | 25.8% | 7.1% | 1.9% | 0.65% |
| Dec 2025 | 59.9% | 29.3% | 5.4% | 4.2% | 1.2% |
| Jan 2026 | 59.5% | 29.2% | 8.3% | 1.8% | 1.2% |
| Feb 2026 | 69% | 22.8% | 4.8% | 2.1% | 1.4% |
| Mar 2026 | 64.5% | 25.8% | 7.1% | 1.3% | 1.3% |
| Apr 2026 | 61.1% | 27.8% | 7.6% | 2.1% | 1.4% |
| May 2026 | 63.3% | 28.8% | 5% | 2.2% | 0.72% |
| Jun 2026 | 65.5% | 24.5% | 6.4% | 1.8% | 1.8% |
| Jul 2026 | 62.6% | 28.7% | 6.1% | 1.7% | 0.87% |
| Aug 2026 | 61.5% | 28.2% | 7.7% | 1.7% | 0.85% |
| Sep 2026 | 58.5% | 31.7% | 7.3% | 1.6% | 0.81% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 720 | 0% | -3 points | |
| 2, held 2nd | 31.7% | 390 | +18.2% | +3.5 points | |
| 3, held 3rd | 7.3% | 90 | 0% | -0.4 points | |
| 4, held 4th | 1.6% | 20 | 0% | -0.1 points | |
| 5, held 5th | 0.81% | 10 | 0% | 0 points |
58.5%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -3 points.
31.7%
Held 2nd. 390 estimated branded searches, +18.2% vs prior month. Share +3.5 points.
3.
MSR7.3%
Held 3rd. 90 estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Stanley1.6%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.81%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among camping cookware brands in New Zealand?
5 brands
In September 2026, Sea to Summit was the most searched among camping cookware brands in New Zealand, with an estimated 720 branded searches, 58.5% of all searches for the five we track. Snow Peak is in 2nd place, 26.8 percentage points behind at 31.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sea to Summit | 62% → 58.5% | 69%Feb 2026 | 58.5%Sep 2026 | 1st |
| Snow Peak | 28.2% → 31.7% | 31.7%Sep 2026 | 22.8%Feb 2026 | 2nd |
| MSR | 6.3% → 7.3% | 8.3%Jan 2026 | 4.8%Feb 2026 | 3rd |
| Stanley | 2.1% → 1.6% | 4.2%Dec 2025 | 1.3%Mar 2026 | 4th |
| GSI Outdoors | 1.4% → 0.81% | 1.8%Jun 2026 | 0.65%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand decreased from 62% to 58.5%.
- Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand increased from 28.2% to 31.7%.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand increased from 6.3% to 7.3%.
- Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand decreased from 1.4% to 0.81%.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand peaked at 69% in February 2026 and was lowest at 58.5% in September 2026.
- Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand peaked at 31.7% in September 2026 and was lowest at 22.8% in February 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand peaked at 8.3% in January 2026 and was lowest at 4.8% in February 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among camping cookware brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand peaked at 1.8% in June 2026 and was lowest at 0.65% in November 2025.
- Across the 12 months ending September 2026, Stanley held steady: its share of searches among camping cookware brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand camping cookware brands in September 2026?
4 changes
In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%.
In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%.
GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026.
Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
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