Brandwave

Sistema vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Sistema among drink bottle brands in New Zealand. Stanley had about 11,100 branded searches, while Sistema had 5,880. Stanley made up 14% of all drink bottle brand searches we track, and Sistema accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Sistema appeared in all five answers and Stanley in two. Sistema and Stanley were each mentioned first in two of the four answers.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

Stanley, about 89% more searches than Sistema

Stanley 11.1K searchesSistema 5.9K searches

Who does AI mention more?

Sistema, mentioned in every answer we collected

Sistema in 5 of 5Stanley in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Sistema first in 2Stanley first in 2

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema appeared in all five answers. Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sistema and Stanley were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Sistema or Stanley more popular in search?

This chart shows how often people search Google for Sistema and Stanley by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

Sistema and Stanley among drink bottle brands in New Zealand, by month

Share of searches by month for Stanley, Sistema. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the Sistema and Stanley comparison changed over the last 12 months?

3 findings
  • Stanley was ahead of Sistema in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sistema’s share of searches among drink bottle brands in New Zealand moved from 8.4% to 7.4%, and its estimated monthly branded searches held steady at 5.9K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among drink bottle brands in New Zealand moved from 13.8% to 14%, and its estimated monthly branded searches moved from 9.7K to 11.1K.

How did search popularity change for New Zealand drink bottle brands in September 2026?

1 change
  1. In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Sistema’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sistema

12 branded search terms

  • sistema
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema klip it
  • sistema nest it
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra

Stanley

3 branded search terms

  • stanley cup
  • stanley drink bottle
  • stanley tumbler

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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