Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 11,100 times in New Zealand, a 13.9% increase from the previous year. These searches made up 16.1% of all New Zealand insulated tumbler brand searches, placing Stanley fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about insulated tumbler brands, Stanley appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Stanley is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. OwalaShare of searches 40%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Frank GreenShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Hydro FlaskShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. StanleyShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. YETIShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top insulated tumbler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stanley is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. YETI2nd
  3. Hydro Flask3rd
  4. Frank Green4th
  5. Owala–
  6. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated tumbler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which insulated tumbler brands compete with Stanley?

Stanley against insulated tumbler brands in New Zealand, by month

Share of searches by month for Owala, Frank Green, Hydro Flask, Stanley, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenHydro FlaskStanleyYETIChilly's
Oct 202521.9%37.7%21.6%16.7%1.6%0.54%
Nov 202527.2%32%27%11.5%2%0.3%
Dec 202524.9%35.1%24.3%12.7%2.6%0.41%
Jan 202627.6%31.6%26.6%11.4%2.4%0.45%
Feb 202635.8%28.1%23.5%10.1%2%0.48%
Mar 202636.2%28%23.4%10.1%1.7%0.6%
Apr 202631.1%28.9%24.5%12.8%2.2%0.61%
May 202631.6%29.5%20.5%15.9%1.9%0.63%
Jun 202630.9%23.6%19.9%23.2%1.8%0.61%
Jul 202634.8%26.4%22.4%14.2%1.7%0.56%
Aug 202637.4%28.3%19.7%12.5%1.6%0.49%
Sep 202640%24.4%17%16.1%2.1%0.52%

  1. 1.Owala

    40%

    Held 1st. 20.1K estimated branded searches, -17.1% vs prior month. Share +2.5 points.

  2. 2.Frank Green

    24.4%

    Held 2nd. 12.3K estimated branded searches, -32.8% vs prior month. Share -3.8 points.

  3. 3.Hydro Flask

    17%

    Held 3rd. 8.6K estimated branded searches, -33.2% vs prior month. Share -2.7 points.

  4. 4.Stanley

    16.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +3.6 points.

  5. 5.YETI

    2.1%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Chilly's

    0.52%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

9 comparisons

How has branded search demand for Stanley changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand rose from 9.8K to 11.1K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand decreased from 16.7% to 16.1%.
  • Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand peaked at 23.2% in June 2026 and was lowest at 10.1% in February 2026.

How did search popularity change for New Zealand insulated tumbler brands in September 2026?

5 changes

  1. In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.

  2. In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.

  3. In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.

  4. In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.

  5. Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026.

How are Stanley’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley camp cook set
  • stanley cook set
  • stanley cup
  • stanley drink bottle
  • stanley tumbler

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands4th of 814%Show ranking
Insulated tumbler brands4th of 616.1%Shown above
Metal straw brands2nd of 644.5%Show ranking
Camping cookware brands4th of 51.6%Show ranking
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Is Stanley your brand?

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