Stanley vs YETI:Which is more popular?
In September 2026, Stanley had more branded searches than YETI among insulated tumbler brands in New Zealand. Stanley had about 8,100 branded searches, while YETI had 1,040. Stanley made up 16.1% of all insulated tumbler brand searches we track, and YETI accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about insulated tumbler brands, Stanley appeared in four of the five answers and YETI in three. YETI was mentioned before Stanley in three out of four answers.
Who do people search for more?
Stanley, about 8 searches for every 1 for YETI
Who does AI mention more?
Stanley, mentioned in 4 of 5 answers, YETI in 3
Who does AI recommend more?
YETI, named ahead of Stanley in 3 of 4 answers
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Top insulated tumbler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Stanley in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stanley1st
- YETI2nd
Hydro Flask3rd
Frank Green4th
Owala–
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated tumbler brands
5 answers
Asked ChatGPT
“Which insulated tumbler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best insulated tumbler brands in New Zealand?”
Asked ChatGPT
“What's the best insulated tumbler brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“best insulated tumbler”
Searched Google, AI Overview
“insulated bottle nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Stanley or YETI more popular in search?
This chart shows how often people search Google for Stanley and YETI by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Frank Green | Hydro Flask | Stanley | YETI | Chilly's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 37.7% | 21.6% | 16.7% | 1.6% | 0.54% |
| Nov 2025 | 27.2% | 32% | 27% | 11.5% | 2% | 0.3% |
| Dec 2025 | 24.9% | 35.1% | 24.3% | 12.7% | 2.6% | 0.41% |
| Jan 2026 | 27.6% | 31.6% | 26.6% | 11.4% | 2.4% | 0.45% |
| Feb 2026 | 35.8% | 28.1% | 23.5% | 10.1% | 2% | 0.48% |
| Mar 2026 | 36.2% | 28% | 23.4% | 10.1% | 1.7% | 0.6% |
| Apr 2026 | 31.1% | 28.9% | 24.5% | 12.8% | 2.2% | 0.61% |
| May 2026 | 31.6% | 29.5% | 20.5% | 15.9% | 1.9% | 0.63% |
| Jun 2026 | 30.9% | 23.6% | 19.9% | 23.2% | 1.8% | 0.61% |
| Jul 2026 | 34.8% | 26.4% | 22.4% | 14.2% | 1.7% | 0.56% |
| Aug 2026 | 37.4% | 28.3% | 19.7% | 12.5% | 1.6% | 0.49% |
| Sep 2026 | 40% | 24.4% | 17% | 16.1% | 2.1% | 0.52% |
How has the Stanley and YETI comparison changed over the last 12 months?
3 findings
- Stanley was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand moved from 16.7% to 16.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, YETI’s share of searches among insulated tumbler brands in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 770 to 1K.
How did search popularity change for New Zealand insulated tumbler brands in September 2026?
2 changes
In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.
Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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