Brandwave

Hydro Flask vs Owala:Which is more popular?

In September 2026, Owala had more branded searches than Hydro Flask among insulated tumbler brands in New Zealand. Owala had about 20,100 branded searches, while Hydro Flask had 8,550. Owala made up 40% of all insulated tumbler brand searches we track, and Hydro Flask accounted for 17%. When we asked ChatGPT and Google AI Overviews about insulated tumbler brands, Hydro Flask appeared in four of the five answers and Owala in none.

Among insulated tumbler brands in New Zealand in September 2026

Who do people search for more?

Owala, about 2 searches for every 1 for Hydro Flask

Owala 20.1K searchesHydro Flask 8.6K searches

Who does AI mention more?

Hydro Flask, mentioned in 4 of 5 answers, Owala in 0

Hydro Flask in 4 of 5Owala in 0 of 5

Who does AI recommend more?

Hydro Flask, the only one of the two named

Hydro Flask first in 3Owala never named

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Top insulated tumbler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Owala did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. YETI2nd
  3. Hydro Flask3rd
  4. Frank Green4th
  5. Owala–
  6. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated tumbler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hydro Flask or Owala more popular in search?

This chart shows how often people search Google for Hydro Flask and Owala by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.

Hydro Flask and Owala among insulated tumbler brands in New Zealand, by month

Share of searches by month for Owala, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenHydro FlaskStanleyYETIChilly's
Oct 202521.9%37.7%21.6%16.7%1.6%0.54%
Nov 202527.2%32%27%11.5%2%0.3%
Dec 202524.9%35.1%24.3%12.7%2.6%0.41%
Jan 202627.6%31.6%26.6%11.4%2.4%0.45%
Feb 202635.8%28.1%23.5%10.1%2%0.48%
Mar 202636.2%28%23.4%10.1%1.7%0.6%
Apr 202631.1%28.9%24.5%12.8%2.2%0.61%
May 202631.6%29.5%20.5%15.9%1.9%0.63%
Jun 202630.9%23.6%19.9%23.2%1.8%0.61%
Jul 202634.8%26.4%22.4%14.2%1.7%0.56%
Aug 202637.4%28.3%19.7%12.5%1.6%0.49%
Sep 202640%24.4%17%16.1%2.1%0.52%

How has the Hydro Flask and Owala comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand insulated tumbler brands in September 2026?

2 changes

  1. In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.

  2. In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

6 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask sale
  • hydroflask
  • hydroflask lunchbox
  • hydroflask with straw

Owala

7 branded search terms

  • owala
  • owala bottle
  • owala colors
  • owala lid
  • owala replacement lid
  • owala sale
  • yellow owala

How the Brand Demand Index is measured

Other head-to-heads among insulated tumbler brands

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