Frank Green vs Hydro Flask:Which is more popular?
In September 2026, Frank Green had more branded searches than Hydro Flask among insulated tumbler brands in New Zealand. Frank Green had about 12,300 branded searches, while Hydro Flask had 8,550. Frank Green made up 24.4% of all insulated tumbler brand searches we track, and Hydro Flask accounted for 17%. When we asked ChatGPT and Google AI Overviews about insulated tumbler brands, Frank Green and Hydro Flask each appeared in four of the five answers. Hydro Flask was mentioned before Frank Green in three out of four answers.
Who do people search for more?
Frank Green, about 44% more searches than Hydro Flask
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Hydro Flask, named ahead of Frank Green in 3 of 4 answers
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Top insulated tumbler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frank Green was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hydro Flask was listed before Frank Green in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stanley1st
YETI2nd- Hydro Flask3rd
- Frank Green4th
Owala–
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated tumbler brands
5 answers
Asked ChatGPT
“Which insulated tumbler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best insulated tumbler brands in New Zealand?”
Asked ChatGPT
“What's the best insulated tumbler brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“best insulated tumbler”
Searched Google, AI Overview
“insulated bottle nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Frank Green or Hydro Flask more popular in search?
This chart shows how often people search Google for Frank Green and Hydro Flask by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Frank Green, Hydro Flask. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Frank Green | Hydro Flask | Stanley | YETI | Chilly's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 37.7% | 21.6% | 16.7% | 1.6% | 0.54% |
| Nov 2025 | 27.2% | 32% | 27% | 11.5% | 2% | 0.3% |
| Dec 2025 | 24.9% | 35.1% | 24.3% | 12.7% | 2.6% | 0.41% |
| Jan 2026 | 27.6% | 31.6% | 26.6% | 11.4% | 2.4% | 0.45% |
| Feb 2026 | 35.8% | 28.1% | 23.5% | 10.1% | 2% | 0.48% |
| Mar 2026 | 36.2% | 28% | 23.4% | 10.1% | 1.7% | 0.6% |
| Apr 2026 | 31.1% | 28.9% | 24.5% | 12.8% | 2.2% | 0.61% |
| May 2026 | 31.6% | 29.5% | 20.5% | 15.9% | 1.9% | 0.63% |
| Jun 2026 | 30.9% | 23.6% | 19.9% | 23.2% | 1.8% | 0.61% |
| Jul 2026 | 34.8% | 26.4% | 22.4% | 14.2% | 1.7% | 0.56% |
| Aug 2026 | 37.4% | 28.3% | 19.7% | 12.5% | 1.6% | 0.49% |
| Sep 2026 | 40% | 24.4% | 17% | 16.1% | 2.1% | 0.52% |
How has the Frank Green and Hydro Flask comparison changed over the last 12 months?
3 findings
- Frank Green was ahead of Hydro Flask in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand moved from 37.7% to 24.4%, and its estimated monthly branded searches moved from 18.3K to 12.3K.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among insulated tumbler brands in New Zealand moved from 21.6% to 17%, and its estimated monthly branded searches moved from 10.5K to 8.6K.
How did search popularity change for New Zealand insulated tumbler brands in September 2026?
2 changes
In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.
In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Frank Green’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank Green
6 branded search terms
- frank green
- frank green coffee
- frank green container
- frank green thermos
- frankgreen
- yellow frank green
Hydro Flask
6 branded search terms
- hydro flask
- hydro flask coffee
- hydro flask sale
- hydroflask
- hydroflask lunchbox
- hydroflask with straw
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