Owala vs Stanley:Which is more popular?
In September 2026, Owala had more branded searches than Stanley among insulated tumbler brands in New Zealand. Owala had about 20,100 branded searches, while Stanley had 8,100. Owala made up 40% of all insulated tumbler brand searches we track, and Stanley accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about insulated tumbler brands, Stanley appeared in four of the five answers and Owala in none.
Who do people search for more?
Owala, about 2 searches for every 1 for Stanley
Who does AI mention more?
Stanley, mentioned in 4 of 5 answers, Owala in 0
Who does AI recommend more?
Stanley, the only one of the two named
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Top insulated tumbler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Owala did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stanley1st
YETI2nd
Hydro Flask3rd
Frank Green4th- Owala–
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated tumbler brands
5 answers
Asked ChatGPT
“Which insulated tumbler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best insulated tumbler brands in New Zealand?”
Asked ChatGPT
“What's the best insulated tumbler brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“best insulated tumbler”
Searched Google, AI Overview
“insulated bottle nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Owala or Stanley more popular in search?
This chart shows how often people search Google for Owala and Stanley by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Owala, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Frank Green | Hydro Flask | Stanley | YETI | Chilly's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 37.7% | 21.6% | 16.7% | 1.6% | 0.54% |
| Nov 2025 | 27.2% | 32% | 27% | 11.5% | 2% | 0.3% |
| Dec 2025 | 24.9% | 35.1% | 24.3% | 12.7% | 2.6% | 0.41% |
| Jan 2026 | 27.6% | 31.6% | 26.6% | 11.4% | 2.4% | 0.45% |
| Feb 2026 | 35.8% | 28.1% | 23.5% | 10.1% | 2% | 0.48% |
| Mar 2026 | 36.2% | 28% | 23.4% | 10.1% | 1.7% | 0.6% |
| Apr 2026 | 31.1% | 28.9% | 24.5% | 12.8% | 2.2% | 0.61% |
| May 2026 | 31.6% | 29.5% | 20.5% | 15.9% | 1.9% | 0.63% |
| Jun 2026 | 30.9% | 23.6% | 19.9% | 23.2% | 1.8% | 0.61% |
| Jul 2026 | 34.8% | 26.4% | 22.4% | 14.2% | 1.7% | 0.56% |
| Aug 2026 | 37.4% | 28.3% | 19.7% | 12.5% | 1.6% | 0.49% |
| Sep 2026 | 40% | 24.4% | 17% | 16.1% | 2.1% | 0.52% |
How has the Owala and Stanley comparison changed over the last 12 months?
3 findings
- Owala was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s share of searches among insulated tumbler brands in New Zealand moved from 21.9% to 40%, and its estimated monthly branded searches moved from 10.6K to 20.1K.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand moved from 16.7% to 16.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for New Zealand insulated tumbler brands in September 2026?
2 changes
In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.
In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Owala’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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