Brandwave

How popular isOwala?

In September 2026, people searched for Owala by name about 26,600 times in New Zealand, a 98.3% increase from the previous year. These searches made up 40% of all New Zealand insulated tumbler brand searches, placing Owala first out of six brands. When we asked both ChatGPT and Google AI Overviews about insulated tumbler brands, Owala did not appear in any of the answers.

Search and AI answers in September 2026

Owala is the most searched of 6 competitors and not listed in any AI answer.

  1. OwalaShare of searches 40%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Frank GreenShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Hydro FlaskShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. StanleyShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. YETIShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top insulated tumbler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. YETI2nd
  3. Hydro Flask3rd
  4. Frank Green4th
  5. Owala–
  6. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated tumbler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which insulated tumbler brands compete with Owala?

Owala against insulated tumbler brands in New Zealand, by month

Share of searches by month for Owala, Frank Green, Hydro Flask, Stanley, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenHydro FlaskStanleyYETIChilly's
Oct 202521.9%37.7%21.6%16.7%1.6%0.54%
Nov 202527.2%32%27%11.5%2%0.3%
Dec 202524.9%35.1%24.3%12.7%2.6%0.41%
Jan 202627.6%31.6%26.6%11.4%2.4%0.45%
Feb 202635.8%28.1%23.5%10.1%2%0.48%
Mar 202636.2%28%23.4%10.1%1.7%0.6%
Apr 202631.1%28.9%24.5%12.8%2.2%0.61%
May 202631.6%29.5%20.5%15.9%1.9%0.63%
Jun 202630.9%23.6%19.9%23.2%1.8%0.61%
Jul 202634.8%26.4%22.4%14.2%1.7%0.56%
Aug 202637.4%28.3%19.7%12.5%1.6%0.49%
Sep 202640%24.4%17%16.1%2.1%0.52%

  1. 1.Owala

    40%

    Held 1st. 20.1K estimated branded searches, -17.1% vs prior month. Share +2.5 points.

  2. 2.Frank Green

    24.4%

    Held 2nd. 12.3K estimated branded searches, -32.8% vs prior month. Share -3.8 points.

  3. 3.Hydro Flask

    17%

    Held 3rd. 8.6K estimated branded searches, -33.2% vs prior month. Share -2.7 points.

  4. 4.Stanley

    16.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +3.6 points.

  5. 5.YETI

    2.1%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Chilly's

    0.52%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Owala and its closest rivals

Every comparison with Owala

7 comparisons

How has branded search demand for Owala changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Owala in New Zealand rose from 13.4K to 26.6K.
  • Across the 12 months ending September 2026, Owala’s share of searches among insulated tumbler brands in New Zealand increased from 21.9% to 40%.
  • Across the 12 months ending September 2026, Owala rose from 2nd to 1st among insulated tumbler brands in New Zealand.

How did search popularity change for New Zealand insulated tumbler brands in September 2026?

5 changes

  1. In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.

  2. In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.

  3. In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.

  4. In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.

  5. Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026.

How are Owala’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Owala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • owala
  • owala bottle
  • owala colors
  • owala cup
  • owala drink bottle
  • owala lid
  • owala replacement lid
  • owala sale
  • owala sippy cup
  • owala tumbler
  • owala water bottle
  • water bottle owala
  • yellow owala

Do you work for Owala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Owala compete?

Owala is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands1st of 833.5%Show ranking
Insulated tumbler brands1st of 640%Shown above
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Is Owala your brand?

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