CamelBak vs Owala:Which is more popular?
In September 2026, Owala had more branded searches than CamelBak among drink bottle brands in New Zealand. Owala had about 26,600 branded searches, while CamelBak had 1,300. Owala made up 33.5% of all drink bottle brand searches we track, and CamelBak accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Owala appeared in four of the five answers and CamelBak in three. Owala was mentioned before CamelBak in three out of four answers.
Who do people search for more?
Owala, about 20 searches for every 1 for CamelBak
Who does AI mention more?
Owala, mentioned in 4 of 5 answers, CamelBak in 3
Who does AI recommend more?
Owala, named ahead of CamelBak in 3 of 4 answers
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Top drink bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Owala was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CamelBak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Owala was listed before CamelBak in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
YETI2nd- Owala3rd
Frank Green4th
CamelBak5th
Stanley6th
Sistema7th
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drink bottle brands
5 answers
Asked ChatGPT
“Which drink bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drink bottle brands in New Zealand?”
Asked ChatGPT
“What's the best drink bottle brand in New Zealand for daily hydration?”
Searched Google, AI Overview
“drink bottle nz”
Searched Google, AI Overview
“stainless steel bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is CamelBak or Owala more popular in search?
This chart shows how often people search Google for CamelBak and Owala by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Owala, CamelBak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | YETI | Frank Green | Stanley | Hydro Flask | Sistema | CamelBak | Chilly's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19% | 14.5% | 26.3% | 13.8% | 15.3% | 8.4% | 2.3% | 0.41% |
| Nov 2025 | 25.8% | 15.6% | 22.4% | 10.3% | 19.1% | 4.6% | 1.9% | 0.25% |
| Dec 2025 | 22.7% | 20.7% | 22.6% | 10.8% | 15.9% | 5.1% | 1.9% | 0.31% |
| Jan 2026 | 25.2% | 16.2% | 20.2% | 9.6% | 17.2% | 9.2% | 2.1% | 0.34% |
| Feb 2026 | 31.3% | 13.9% | 19% | 9.2% | 16% | 8.3% | 2% | 0.4% |
| Mar 2026 | 32.6% | 14.2% | 18.9% | 9.2% | 15.9% | 7.2% | 1.6% | 0.46% |
| Apr 2026 | 27% | 16.4% | 18.6% | 11.1% | 15.9% | 8.6% | 1.9% | 0.43% |
| May 2026 | 27.1% | 17.3% | 19.4% | 13% | 13.7% | 7.4% | 1.7% | 0.45% |
| Jun 2026 | 26.6% | 14.5% | 16.4% | 18.4% | 13.9% | 7.9% | 1.7% | 0.48% |
| Jul 2026 | 30% | 15.4% | 16.9% | 12.3% | 14.4% | 8.9% | 1.8% | 0.4% |
| Aug 2026 | 32.2% | 14.6% | 19.3% | 11.5% | 13.6% | 7% | 1.3% | 0.36% |
| Sep 2026 | 33.5% | 16.1% | 15.8% | 14% | 11.2% | 7.4% | 1.6% | 0.35% |
How has the CamelBak and Owala comparison changed over the last 12 months?
3 findings
- Owala was ahead of CamelBak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CamelBak’s share of searches among drink bottle brands in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in New Zealand moved from 19% to 33.5%, and its estimated monthly branded searches moved from 13.4K to 26.6K.
How did search popularity change for New Zealand drink bottle brands in September 2026?
2 changes
In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%.
Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using CamelBak’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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