How popular isCamelBak?
In September 2026, people searched for CamelBak by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 1.6% of all New Zealand drink bottle brand searches, placing CamelBak seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about drink bottle brands, CamelBak appeared in three of the five answers and was the fifth most recommended of the eight.
CamelBak is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.
OwalaShare of searches 33.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
YETIShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Frank GreenShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
StanleyShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
CamelBakShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top drink bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CamelBak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CamelBak is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st- YETI2nd
- Owala3rd
- Frank Green4th
- CamelBak5th
- Stanley6th
Sistema7th
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drink bottle brands
5 answers
Asked ChatGPT
“Which drink bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drink bottle brands in New Zealand?”
Asked ChatGPT
“What's the best drink bottle brand in New Zealand for daily hydration?”
Searched Google, AI Overview
“drink bottle nz”
Searched Google, AI Overview
“stainless steel bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which drink bottle brands compete with CamelBak?
Share of searches by month for Owala, YETI, Frank Green, Stanley, Hydro Flask, Sistema, CamelBak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | YETI | Frank Green | Stanley | Hydro Flask | Sistema | CamelBak | Chilly's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19% | 14.5% | 26.3% | 13.8% | 15.3% | 8.4% | 2.3% | 0.41% |
| Nov 2025 | 25.8% | 15.6% | 22.4% | 10.3% | 19.1% | 4.6% | 1.9% | 0.25% |
| Dec 2025 | 22.7% | 20.7% | 22.6% | 10.8% | 15.9% | 5.1% | 1.9% | 0.31% |
| Jan 2026 | 25.2% | 16.2% | 20.2% | 9.6% | 17.2% | 9.2% | 2.1% | 0.34% |
| Feb 2026 | 31.3% | 13.9% | 19% | 9.2% | 16% | 8.3% | 2% | 0.4% |
| Mar 2026 | 32.6% | 14.2% | 18.9% | 9.2% | 15.9% | 7.2% | 1.6% | 0.46% |
| Apr 2026 | 27% | 16.4% | 18.6% | 11.1% | 15.9% | 8.6% | 1.9% | 0.43% |
| May 2026 | 27.1% | 17.3% | 19.4% | 13% | 13.7% | 7.4% | 1.7% | 0.45% |
| Jun 2026 | 26.6% | 14.5% | 16.4% | 18.4% | 13.9% | 7.9% | 1.7% | 0.48% |
| Jul 2026 | 30% | 15.4% | 16.9% | 12.3% | 14.4% | 8.9% | 1.8% | 0.4% |
| Aug 2026 | 32.2% | 14.6% | 19.3% | 11.5% | 13.6% | 7% | 1.3% | 0.36% |
| Sep 2026 | 33.5% | 16.1% | 15.8% | 14% | 11.2% | 7.4% | 1.6% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 26.6K | -14.4% | +1.3 points | |
| 2, moved from 3rd to 2nd | 16.1% | 12.8K | -9.2% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.8% | 12.5K | -32.6% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 14% | 11.1K | 0% | +2.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.2% | 8.9K | -32.3% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.4% | 5.9K | -12.8% | +0.4 points | |
| 7, held 7th | 1.6% | 1.3K | 0% | +0.3 points | |
| 8, held 8th | 0.35% | 280 | -20% | 0 points |
1.
Owala33.5%
Held 1st. 26.6K estimated branded searches, -14.4% vs prior month. Share +1.3 points.
2.
YETI16.1%
Moved from 3rd to 2nd. 12.8K estimated branded searches, -9.2% vs prior month. Share +1.5 points.
15.8%
Moved from 2nd to 3rd. 12.5K estimated branded searches, -32.6% vs prior month. Share -3.5 points.
4.
Stanley14%
Moved from 5th to 4th. 11.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
11.2%
Moved from 4th to 5th. 8.9K estimated branded searches, -32.3% vs prior month. Share -2.4 points.
6.
Sistema7.4%
Held 6th. 5.9K estimated branded searches, -12.8% vs prior month. Share +0.4 points.
7.
CamelBak1.6%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Chilly's0.35%
Held 8th. 280 estimated branded searches, -20% vs prior month. Share 0 points.
Compare popularity between CamelBak and its closest rivals
Every comparison with CamelBak
7 comparisons
How has branded search demand for CamelBak changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CamelBak in New Zealand fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, CamelBak’s share of searches among drink bottle brands in New Zealand decreased from 2.3% to 1.6%.
How did search popularity change for New Zealand drink bottle brands in September 2026?
6 changes
In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.
In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches.
In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%.
In September 2026, Frank Green lost share of searches among drink bottle brands in New Zealand, from 19.3% to 15.8%.
In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.
Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are CamelBak’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using CamelBak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- camelbak
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Is CamelBak your brand?
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