Brandwave

CamelBak vs Hydro Flask:Which is more popular?

In September 2026, Hydro Flask had more branded searches than CamelBak among drink bottle brands in New Zealand. Hydro Flask had about 8,900 branded searches, while CamelBak had 1,300. Hydro Flask made up 11.2% of all drink bottle brand searches we track, and CamelBak accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Hydro Flask appeared in four of the five answers and CamelBak in three. Hydro Flask was mentioned before CamelBak in every answer.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

Hydro Flask, about 7 searches for every 1 for CamelBak

Hydro Flask 8.9K searchesCamelBak 1.3K searches

Who does AI mention more?

Hydro Flask, mentioned in 4 of 5 answers, CamelBak in 3

Hydro Flask in 4 of 5CamelBak in 3 of 5

Who does AI recommend more?

Hydro Flask, named ahead of CamelBak in every answer

Hydro Flask first in 4CamelBak never first

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CamelBak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hydro Flask was listed before CamelBak in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is CamelBak or Hydro Flask more popular in search?

This chart shows how often people search Google for CamelBak and Hydro Flask by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

CamelBak and Hydro Flask among drink bottle brands in New Zealand, by month

Share of searches by month for Hydro Flask, CamelBak. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the CamelBak and Hydro Flask comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand drink bottle brands in September 2026?

3 changes
  1. In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.

  2. In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.

  3. Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using CamelBak’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CamelBak

1 branded search term

  • camelbak

Hydro Flask

10 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask cup
  • hydro flask sale
  • hydro flask tumbler
  • hydroflask
  • hydroflask cup
  • hydroflask lunchbox
  • hydroflask tumbler
  • hydroflask with straw

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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