Insulated tumbler brands in New Zealand:Which are most popular?
In September 2026, Owala was the most searched insulated tumbler brand in New Zealand, accounting for 40% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Frank Green, Hydro Flask and Stanley were mentioned most often, in four of the five answers. Stanley was recommended most often, coming first in one out of four responses that gave a list.
OwalaShare of searches 40%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Frank GreenShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Hydro FlaskShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
StanleyShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
YETIShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top insulated tumbler brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Frank Green, Hydro Flask and Stanley were mentioned most often, in four of the five answers. Stanley was recommended most often, coming first in one out of four answers that gave a list. YETI was second, and Hydro Flask was third. Owala, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stanley1st
- YETI2nd
- Hydro Flask3rd
- Frank Green4th
- Owala–
Chilly's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated tumbler brands
5 answers
Asked ChatGPT
“Which insulated tumbler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best insulated tumbler brands in New Zealand?”
Asked ChatGPT
“What's the best insulated tumbler brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“best insulated tumbler”
Searched Google, AI Overview
“insulated bottle nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which insulated tumbler brands do people search for most?
This chart shows how often people search Google for each insulated tumbler brand by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Owala, Frank Green, Hydro Flask, Stanley, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Frank Green | Hydro Flask | Stanley | YETI | Chilly's |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 37.7% | 21.6% | 16.7% | 1.6% | 0.54% |
| Nov 2025 | 27.2% | 32% | 27% | 11.5% | 2% | 0.3% |
| Dec 2025 | 24.9% | 35.1% | 24.3% | 12.7% | 2.6% | 0.41% |
| Jan 2026 | 27.6% | 31.6% | 26.6% | 11.4% | 2.4% | 0.45% |
| Feb 2026 | 35.8% | 28.1% | 23.5% | 10.1% | 2% | 0.48% |
| Mar 2026 | 36.2% | 28% | 23.4% | 10.1% | 1.7% | 0.6% |
| Apr 2026 | 31.1% | 28.9% | 24.5% | 12.8% | 2.2% | 0.61% |
| May 2026 | 31.6% | 29.5% | 20.5% | 15.9% | 1.9% | 0.63% |
| Jun 2026 | 30.9% | 23.6% | 19.9% | 23.2% | 1.8% | 0.61% |
| Jul 2026 | 34.8% | 26.4% | 22.4% | 14.2% | 1.7% | 0.56% |
| Aug 2026 | 37.4% | 28.3% | 19.7% | 12.5% | 1.6% | 0.49% |
| Sep 2026 | 40% | 24.4% | 17% | 16.1% | 2.1% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 20.1K | -17.1% | +2.5 points | |
| 2, held 2nd | 24.4% | 12.3K | -32.8% | -3.8 points | |
| 3, held 3rd | 17% | 8.6K | -33.2% | -2.7 points | |
| 4, held 4th | 16.1% | 8.1K | 0% | +3.6 points | |
| 5, held 5th | 2.1% | 1K | 0% | +0.5 points | |
| 6, held 6th | 0.52% | 260 | -18.8% | 0 points |
1.
Owala40%
Held 1st. 20.1K estimated branded searches, -17.1% vs prior month. Share +2.5 points.
24.4%
Held 2nd. 12.3K estimated branded searches, -32.8% vs prior month. Share -3.8 points.
17%
Held 3rd. 8.6K estimated branded searches, -33.2% vs prior month. Share -2.7 points.
4.
Stanley16.1%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +3.6 points.
5.
YETI2.1%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Chilly's0.52%
Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Which brand is most popular in search among insulated tumbler brands in New Zealand?
6 brands
In September 2026, Owala was the most searched among insulated tumbler brands in New Zealand, with an estimated 20.1K branded searches, 40% of all searches for the six we track. Frank Green is in 2nd place, 15.5 percentage points behind at 24.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Owala | 21.9% → 40% | 40%Sep 2026 | 21.9%Oct 2025 | 2nd → 1st |
| Frank Green | 37.7% → 24.4% | 37.7%Oct 2025 | 23.6%Jun 2026 | 1st → 2nd |
| Hydro Flask | 21.6% → 17% | 27%Nov 2025 | 17%Sep 2026 | 3rd |
| Stanley | 16.7% → 16.1% | 23.2%Jun 2026 | 10.1%Feb 2026 | 4th |
| YETI | 1.6% → 2.1% | 2.6%Dec 2025 | 1.6%Oct 2025 | 5th |
| Chilly's | 0.54% → 0.52% | 0.63%May 2026 | 0.3%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Owala’s share of searches among insulated tumbler brands in New Zealand increased from 21.9% to 40%.
- Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand decreased from 37.7% to 24.4%.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among insulated tumbler brands in New Zealand decreased from 21.6% to 17%.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand decreased from 16.7% to 16.1%.
- Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand peaked at 37.7% in October 2025 and was lowest at 23.6% in June 2026.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among insulated tumbler brands in New Zealand peaked at 27% in November 2025 and was lowest at 17% in September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand peaked at 23.2% in June 2026 and was lowest at 10.1% in February 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among insulated tumbler brands in New Zealand peaked at 2.6% in December 2025 and was lowest at 1.6% in October 2025.
- Across the 12 months ending September 2026, Owala rose from 2nd to 1st among insulated tumbler brands in New Zealand.
- Across the 12 months ending September 2026, Frank Green fell from 1st to 2nd among insulated tumbler brands in New Zealand.
- Across the 12 months ending September 2026, YETI and Chilly's held steady: their share of searches among insulated tumbler brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand insulated tumbler brands in September 2026?
5 changes
In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.
In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.
In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.
In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.
Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026.
Compare popularity between leading brands
- Owala vs Frank Green: compare popularity
- Owala vs Hydro Flask: compare popularity
- Owala vs Stanley: compare popularity
- Owala vs YETI: compare popularity
- Frank Green vs Hydro Flask: compare popularity
- Frank Green vs Stanley: compare popularity
- Frank Green vs YETI: compare popularity
- Hydro Flask vs Stanley: compare popularity
- Hydro Flask vs YETI: compare popularity
- Stanley vs YETI: compare popularity
- Compare any of these brands
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