Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 14,100 times in New Zealand, a 20.6% increase from the previous year. These searches made up 2.1% of all New Zealand insulated tumbler brand searches, placing YETI fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about insulated tumbler brands, YETI appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

YETI is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. OwalaShare of searches 40%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Frank GreenShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Hydro FlaskShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. StanleyShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. YETIShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+1 more

YETI website (opens in a new tab)

Follow YETI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top insulated tumbler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YETI is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. YETI2nd
  3. Hydro Flask3rd
  4. Frank Green4th
  5. Owala–
  6. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated tumbler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which insulated tumbler brands compete with YETI?

YETI against insulated tumbler brands in New Zealand, by month

Share of searches by month for Owala, Frank Green, Hydro Flask, Stanley, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenHydro FlaskStanleyYETIChilly's
Oct 202521.9%37.7%21.6%16.7%1.6%0.54%
Nov 202527.2%32%27%11.5%2%0.3%
Dec 202524.9%35.1%24.3%12.7%2.6%0.41%
Jan 202627.6%31.6%26.6%11.4%2.4%0.45%
Feb 202635.8%28.1%23.5%10.1%2%0.48%
Mar 202636.2%28%23.4%10.1%1.7%0.6%
Apr 202631.1%28.9%24.5%12.8%2.2%0.61%
May 202631.6%29.5%20.5%15.9%1.9%0.63%
Jun 202630.9%23.6%19.9%23.2%1.8%0.61%
Jul 202634.8%26.4%22.4%14.2%1.7%0.56%
Aug 202637.4%28.3%19.7%12.5%1.6%0.49%
Sep 202640%24.4%17%16.1%2.1%0.52%

  1. 1.Owala

    40%

    Held 1st. 20.1K estimated branded searches, -17.1% vs prior month. Share +2.5 points.

  2. 2.Frank Green

    24.4%

    Held 2nd. 12.3K estimated branded searches, -32.8% vs prior month. Share -3.8 points.

  3. 3.Hydro Flask

    17%

    Held 3rd. 8.6K estimated branded searches, -33.2% vs prior month. Share -2.7 points.

  4. 4.Stanley

    16.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +3.6 points.

  5. 5.YETI

    2.1%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Chilly's

    0.52%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

18 comparisons

How has branded search demand for YETI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.7K to 14.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among insulated tumbler brands in New Zealand peaked at 2.6% in December 2025 and was lowest at 1.6% in October 2025.

How did search popularity change for New Zealand insulated tumbler brands in September 2026?

5 changes

  1. In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.

  2. In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.

  3. In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.

  4. In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.

  5. Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026.

How are YETI’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands2nd of 816.1%Show ranking
Insulated tumbler brands5th of 62.1%Shown above
Metal straw brands3rd of 65.7%Show ranking
Reusable cup brands3rd of 56.4%Show ranking
Chilly bin and cooler brands1st of 839.3%Show ranking
Cool box brands1st of 660.9%Show ranking
Ice box brands4th of 64.2%Show ranking
Backpack cooler brands3rd of 66.5%Show ranking
Creator with pink hair and a pink jacket

Is YETI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free