Ice box brands in New Zealand:Which are most popular?
In September 2026, Icey-Tek was the most searched ice box brand in New Zealand, accounting for 62.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Dometic and YETI were mentioned most often, in four of the five answers. Coleman was recommended most often, coming first in two out of four responses that gave a list.
- Icey-TekShare of searches 62.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
IglooShare of searches 22.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
DometicShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
YETIShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
EngelShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top ice box brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dometic and YETI were mentioned most often, in four of the five answers. Coleman was recommended most often, coming first in two out of four answers that gave a list. Dometic was second, and Engel was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Engel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice box brands
5 answers
Asked ChatGPT
“Which ice box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ice box brands in New Zealand?”
Asked ChatGPT
“What's the best ice box brand in New Zealand for keeping food cold?”
Searched Google, AI Overview
“cooler box nz”
Searched Google, AI Overview
“best ice box”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ice box brands do people search for most?
This chart shows how often people search Google for each ice box brand by name. Each line represents a brand's share of searches for all six ice box brands we track, month by month, from searches in New Zealand.
Share of searches by month for Icey-Tek, Igloo, Dometic, YETI, Engel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Icey-Tek | Igloo | Dometic | YETI | Engel | Coleman |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 23.4% | 7.3% | 3.6% | 0.73% | 0.73% |
| Nov 2025 | 70.9% | 17.9% | 6.7% | 3.4% | 0.75% | 0.37% |
| Dec 2025 | 62% | 25.8% | 7.5% | 3.6% | 0.78% | 0.26% |
| Jan 2026 | 65% | 24% | 6.5% | 3.7% | 0.41% | 0.41% |
| Feb 2026 | 68% | 17.7% | 5.4% | 4.8% | 1.4% | 2.7% |
| Mar 2026 | 67.9% | 19.8% | 5.7% | 4.7% | 0.94% | 0.94% |
| Apr 2026 | 70.2% | 16.7% | 6% | 4.8% | 1.2% | 1.2% |
| May 2026 | 70.2% | 13.1% | 6% | 8.3% | 1.2% | 1.2% |
| Jun 2026 | 65.8% | 19.2% | 6.8% | 5.5% | 1.4% | 1.4% |
| Jul 2026 | 62.3% | 22.1% | 5.2% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 67% | 19.3% | 6.8% | 4.5% | 1.1% | 1.1% |
| Sep 2026 | 62.1% | 22.1% | 8.4% | 4.2% | 2.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 590 | 0% | -4.9 points | |
| 2, held 2nd | 22.1% | 210 | +23.5% | +2.8 points | |
| 3, held 3rd | 8.4% | 80 | +33.3% | +1.6 points | |
| 4, held 4th | 4.2% | 40 | 0% | -0.3 points | |
| 5, moved from 6th to 5th | 2.1% | 20 | +100% | +1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 10 | 0% | -0.1 pointsmoved from 5th to 6th |
1.Icey-Tek
62.1%
Held 1st. 590 estimated branded searches, 0% vs prior month. Share -4.9 points.
2.
Igloo22.1%
Held 2nd. 210 estimated branded searches, +23.5% vs prior month. Share +2.8 points.
3.
Dometic8.4%
Held 3rd. 80 estimated branded searches, +33.3% vs prior month. Share +1.6 points.
4.
YETI4.2%
Held 4th. 40 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Engel2.1%
Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +1 points.
6.
Coleman1.1%
Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among ice box brands in New Zealand?
6 brands
In September 2026, Icey-Tek was the most searched among ice box brands in New Zealand, with an estimated 590 branded searches, 62.1% of all searches for the six we track. Igloo is in 2nd place, 40 percentage points behind at 22.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Icey-Tek | 64.2% → 62.1% | 70.9%Nov 2025 | 62%Dec 2025 | 1st |
| Igloo | 23.4% → 22.1% | 25.8%Dec 2025 | 13.1%May 2026 | 2nd |
| Dometic | 7.3% → 8.4% | 8.4%Sep 2026 | 5.2%Jul 2026 | 3rd |
| YETI | 3.6% → 4.2% | 8.3%May 2026 | 3.4%Nov 2025 | 4th |
| Engel | 0.73% → 2.1% | 2.6%Jul 2026 | 0.41%Jan 2026 | 6th → 5th |
| Coleman | 0.73% → 1.1% | 2.7%Feb 2026 | 0.26%Dec 2025 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand decreased from 64.2% to 62.1%.
- Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand decreased from 23.4% to 22.1%.
- Across the 12 months ending September 2026, Dometic’s share of searches among ice box brands in New Zealand increased from 7.3% to 8.4%.
- Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand increased from 3.6% to 4.2%.
- Across the 12 months ending September 2026, Engel’s share of searches among ice box brands in New Zealand increased from 0.73% to 2.1%.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand peaked at 70.9% in November 2025 and was lowest at 62% in December 2025.
- Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand peaked at 25.8% in December 2025 and was lowest at 13.1% in May 2026.
- Across the 12 months ending September 2026, Dometic’s share of searches among ice box brands in New Zealand peaked at 8.4% in September 2026 and was lowest at 5.2% in July 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand peaked at 8.3% in May 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Engel’s share of searches among ice box brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 0.41% in January 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among ice box brands in New Zealand peaked at 2.7% in February 2026 and was lowest at 0.26% in December 2025.
- Across the 12 months ending September 2026, Engel rose from 6th to 5th among ice box brands in New Zealand.
- Across the 12 months ending September 2026, Coleman fell from 5th to 6th among ice box brands in New Zealand.
How did search popularity change for New Zealand ice box brands in September 2026?
5 changes
In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches.
In September 2026, Igloo gained share of searches among ice box brands in New Zealand, from 19.3% to 22.1%.
In September 2026, Dometic gained share of searches among ice box brands in New Zealand, from 6.8% to 8.4%.
In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%.
Estimated monthly branded searches for YETI in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Compare popularity between leading brands
- Icey-Tek vs Igloo: compare popularity
- Icey-Tek vs Dometic: compare popularity
- Icey-Tek vs YETI: compare popularity
- Icey-Tek vs Engel: compare popularity
- Igloo vs Dometic: compare popularity
- Igloo vs YETI: compare popularity
- Igloo vs Engel: compare popularity
- Dometic vs YETI: compare popularity
- Dometic vs Engel: compare popularity
- YETI vs Engel: compare popularity
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