Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 1,320 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 1.1% of all New Zealand ice box brand searches, placing Coleman sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about ice box brands, Coleman appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Coleman is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. Icey-TekShare of searches 62.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. IglooShare of searches 22.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. DometicShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. YETIShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. ColemanShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top ice box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coleman is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. Engel3rd
  4. YETI4th
  5. Icey-Tek5th
  6. Igloo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ice box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ice box brands compete with Coleman?

Coleman against ice box brands in New Zealand, by month

Share of searches by month for Icey-Tek, Igloo, Dometic, YETI, Engel, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthIcey-TekIglooDometicYETIEngelColeman
Oct 202564.2%23.4%7.3%3.6%0.73%0.73%
Nov 202570.9%17.9%6.7%3.4%0.75%0.37%
Dec 202562%25.8%7.5%3.6%0.78%0.26%
Jan 202665%24%6.5%3.7%0.41%0.41%
Feb 202668%17.7%5.4%4.8%1.4%2.7%
Mar 202667.9%19.8%5.7%4.7%0.94%0.94%
Apr 202670.2%16.7%6%4.8%1.2%1.2%
May 202670.2%13.1%6%8.3%1.2%1.2%
Jun 202665.8%19.2%6.8%5.5%1.4%1.4%
Jul 202662.3%22.1%5.2%6.5%2.6%1.3%
Aug 202667%19.3%6.8%4.5%1.1%1.1%
Sep 202662.1%22.1%8.4%4.2%2.1%1.1%

  1. 1.Icey-Tek

    62.1%

    Held 1st. 590 estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Igloo

    22.1%

    Held 2nd. 210 estimated branded searches, +23.5% vs prior month. Share +2.8 points.

  3. 3.Dometic

    8.4%

    Held 3rd. 80 estimated branded searches, +33.3% vs prior month. Share +1.6 points.

  4. 4.YETI

    4.2%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Engel

    2.1%

    Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +1 points.

  6. 6.Coleman

    1.1%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

16 comparisons

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 1.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among ice box brands in New Zealand peaked at 2.7% in February 2026 and was lowest at 0.26% in December 2025.
  • Across the 12 months ending September 2026, Coleman fell from 5th to 6th among ice box brands in New Zealand.

How did search popularity change for New Zealand ice box brands in September 2026?

5 changes

  1. In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches.

  2. In September 2026, Igloo gained share of searches among ice box brands in New Zealand, from 19.3% to 22.1%.

  3. In September 2026, Dometic gained share of searches among ice box brands in New Zealand, from 6.8% to 8.4%.

  4. In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%.

  5. Estimated monthly branded searches for YETI in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Coleman’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman air mattress
  • coleman backpack cooler
  • coleman camping
  • coleman camping chair
  • coleman chilly bin
  • coleman cool box
  • coleman fuel canister
  • coleman gas canister
  • coleman gas grill
  • coleman gazebo
  • coleman gazebo wall
  • coleman ice box
  • coleman kaimai tent
  • coleman portable grill
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands6th of 90.94%Show ranking
Camping chair brands6th of 80.06%Show ranking
Gas grill brands7th of 70%Show ranking
Air mattress brands4th of 41.1%Show ranking
Chilly bin and cooler brands5th of 82.5%Show ranking
Portable grill brands5th of 50.29%Show ranking
Gas canister brands4th of 40.35%Show ranking
Cool box brands5th of 60.47%Show ranking
Camping stove brands3rd of 43.3%Show ranking
Fuel canister brands3rd of 30.5%Show ranking
Ice box brands6th of 61.1%Shown above
Backpack cooler brands4th of 61.6%Show ranking
Creator with pink hair and a pink jacket

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