Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 1,320 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 2.5% of all New Zealand chilly bin and cooler brand searches, placing Coleman fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about chilly bin and cooler brands, Coleman appeared in all answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Coleman is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. YETIShare of searches 39.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. EskyShare of searches 29.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Icey-TekShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. IglooShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. ColemanShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top chilly bin and cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman appeared in all five answers. Coleman is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dometic1st
  2. YETI2nd
  3. Icey-Tek3rd
  4. Coleman4th
  5. Engel5th
  6. Igloo6th
  7. Esky–
  8. Techni Ice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dometic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Techni Ice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chilly bin and cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chilly bin and cooler brands compete with Coleman?

Coleman against chilly bin and cooler brands in New Zealand, by month

Share of searches by month for YETI, Esky, Icey-Tek, Igloo, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIEskyIcey-TekIglooColemanTechni IceEngelDometic
Oct 202537%24.8%22%10.3%2.1%1.7%1.2%0.95%
Nov 202540.9%21.3%24.3%8.2%2.6%1.2%0.86%0.61%
Dec 202544.2%24.5%17.7%9%2.8%0.99%0.35%0.49%
Jan 202639.3%24.2%21.2%9.1%3.3%1.8%0.39%0.64%
Feb 202640.1%24.7%21.9%7.7%2.4%1.9%0.64%0.64%
Mar 202639.1%27.9%18.8%8.1%2.8%1.8%0.76%0.76%
Apr 202639.3%26.8%20.3%8.5%2.4%1.4%0.68%0.68%
May 202640.4%25.8%21.3%7.3%1.7%2.1%0.7%0.7%
Jun 202640.2%24.6%20.5%9%3.7%1.2%0.41%0.41%
Jul 202645.1%23.1%17.7%9%1.8%1.4%1.4%0.36%
Aug 202641.3%25.2%19.7%8.7%2.3%1.6%0.65%0.65%
Sep 202639.3%29.4%17.2%8.8%2.5%1.7%0.85%0.28%

  1. 1.YETI

    39.3%

    Held 1st. 1.4K estimated branded searches, +8.6% vs prior month. Share -2 points.

  2. 2.Esky

    29.4%

    Held 2nd. 1K estimated branded searches, +33.3% vs prior month. Share +4.2 points.

  3. 3.Icey-Tek

    17.2%

    Held 3rd. 610 estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Igloo

    8.8%

    Held 4th. 310 estimated branded searches, +14.8% vs prior month. Share 0 points.

  5. 5.Coleman

    2.5%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.3 points.

  6. 6.Techni Ice

    1.7%

    Held 6th. 60 estimated branded searches, +20% vs prior month. Share +0.1 points.

  7. 7.Engel

    0.85%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

  8. 8.Dometic

    0.28%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.4 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

16 comparisons

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 1.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among chilly bin and cooler brands in New Zealand peaked at 3.7% in June 2026 and was lowest at 1.7% in May 2026.

How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?

6 changes

  1. In September 2026, Esky gained share of searches among chilly bin and cooler brands in New Zealand, from 25.2% to 29.4%.

  2. In September 2026, Icey-Tek lost share of searches among chilly bin and cooler brands in New Zealand, from 19.7% to 17.2%.

  3. In September 2026, YETI lost share of searches among chilly bin and cooler brands in New Zealand, from 41.3% to 39.3%.

  4. In September 2026, Engel rose from 8th to 7th among chilly bin and cooler brands in New Zealand.

  5. In September 2026, Dometic fell from 7th to 8th among chilly bin and cooler brands in New Zealand.

  6. Estimated monthly branded searches for Igloo in New Zealand fell 27.9% over 12 measured months, from 430 to 310 in September 2026.

How are Coleman’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman air mattress
  • coleman backpack cooler
  • coleman camping
  • coleman camping chair
  • coleman chilly bin
  • coleman cool box
  • coleman fuel canister
  • coleman gas canister
  • coleman gas grill
  • coleman gazebo
  • coleman gazebo wall
  • coleman ice box
  • coleman kaimai tent
  • coleman portable grill
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands6th of 90.94%Show ranking
Camping chair brands6th of 80.06%Show ranking
Gas grill brands7th of 70%Show ranking
Air mattress brands4th of 41.1%Show ranking
Chilly bin and cooler brands5th of 82.5%Shown above
Portable grill brands5th of 50.29%Show ranking
Gas canister brands4th of 40.35%Show ranking
Cool box brands5th of 60.47%Show ranking
Camping stove brands3rd of 43.3%Show ranking
Fuel canister brands3rd of 30.5%Show ranking
Ice box brands6th of 61.1%Show ranking
Backpack cooler brands4th of 61.6%Show ranking
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