Camping chair brands in New Zealand:Which are most popular?
In September 2026, Kathmandu was the most searched camping chair brand in New Zealand, accounting for 51.5% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Kathmandu, Macpac and Coleman were mentioned most often, in three of the five answers. Macpac was recommended most often, coming first in two out of three responses that gave a list.
KathmanduShare of searches 51.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MacpacShare of searches 45.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- ZempireShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
OZtrailShare of searches 0.99%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HelinoxShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Follow camping chair brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camping chair brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kathmandu, Macpac and Coleman were mentioned most often, in three of the five answers. Macpac was recommended most often, coming first in two out of three answers that gave a list. Zempire was second, and Helinox was third. Wanderer, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping chair brands
5 answers
Asked ChatGPT
“Which camping chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping chair brands in New Zealand?”
Asked ChatGPT
“What's the best camping chair brand in New Zealand for a family campsite?”
Searched Google, AI Overview
“folding chair nz”
Searched Google, AI Overview
“camp chair nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which camping chair brands do people search for most?
This chart shows how often people search Google for each camping chair brand by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kathmandu, Macpac, Zempire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Zempire | OZtrail | Helinox | Coleman | Wanderer | Spinifex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 48% | 4.5% | 1.3% | 0.07% | 0.1% | 0.02% | 0% |
| Nov 2025 | 50.9% | 43.7% | 3.9% | 1.3% | 0.08% | 0.16% | 0.02% | <0.01% |
| Dec 2025 | 46.4% | 46.9% | 4.8% | 1.6% | 0.09% | 0.13% | 0.02% | <0.01% |
| Jan 2026 | 45.9% | 46.3% | 5.7% | 1.9% | 0.09% | 0.14% | 0.01% | <0.01% |
| Feb 2026 | 47% | 49% | 2.8% | 1.1% | 0.09% | 0.07% | 0.02% | 0% |
| Mar 2026 | 48% | 49.6% | 1.6% | 0.66% | 0.06% | 0.06% | 0.01% | 0% |
| Apr 2026 | 52.5% | 45.9% | 1.1% | 0.4% | 0.06% | 0.04% | 0.01% | <0.01% |
| May 2026 | 48.9% | 49.9% | 0.8% | 0.32% | 0.06% | 0.03% | <0.01% | 0% |
| Jun 2026 | 49.5% | 49.3% | 0.76% | 0.29% | 0.05% | 0.03% | 0.01% | <0.01% |
| Jul 2026 | 54.2% | 44.4% | 0.94% | 0.38% | 0.03% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 52.6% | 45.2% | 1.4% | 0.66% | 0.05% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 51.5% | 45.1% | 2.3% | 0.99% | 0.1% | 0.06% | 0.02% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 57.6K | -17.6% | -1.1 points | |
| 2, held 2nd | 45.1% | 50.4K | -16.1% | -0.2 points | |
| 3, held 3rd | 2.3% | 2.6K | +42.8% | +0.9 points | |
| 4, held 4th | 0.99% | 1.1K | +26.1% | +0.3 points | |
| 5, held 5th | 0.1% | 110 | +57.1% | 0 points | |
| 6, held 6th | 0.06% | 70 | +75% | 0 points | |
| 7, held 7th | 0.02% | 20 | 0% | 0 points | |
| 8, held 8th | 0% | 0 | -100% | 0 points |
51.5%
Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.1 points.
2.
Macpac45.1%
Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -0.2 points.
3.Zempire
2.3%
Held 3rd. 2.6K estimated branded searches, +42.8% vs prior month. Share +0.9 points.
4.
OZtrail0.99%
Held 4th. 1.1K estimated branded searches, +26.1% vs prior month. Share +0.3 points.
5.
Helinox0.1%
Held 5th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.
6.
Coleman0.06%
Held 6th. 70 estimated branded searches, +75% vs prior month. Share 0 points.
7.
Wanderer0.02%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Spinifex0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share 0 points.
Which brand is most popular in search among camping chair brands in New Zealand?
8 brands
In September 2026, Kathmandu was the most searched among camping chair brands in New Zealand, with an estimated 57.6K branded searches, 51.5% of all searches for the eight we track. Macpac is in 2nd place, 6.4 percentage points behind at 45.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Kathmandu | 46.1% → 51.5% | 54.2%Jul 2026 | 45.9%Jan 2026 | 2nd → 1st |
| Macpac | 48% → 45.1% | 49.9%May 2026 | 43.7%Nov 2025 | 1st → 2nd |
| Zempire | 4.5% → 2.3% | 5.7%Jan 2026 | 0.76%Jun 2026 | 3rd |
| OZtrail | 1.3% → 0.99% | 1.9%Jan 2026 | 0.29%Jun 2026 | 4th |
| Helinox | 0.07% → 0.1% | 0.1%Sep 2026 | 0.03%Jul 2026 | 6th → 5th |
| Coleman | 0.1% → 0.06% | 0.16%Nov 2025 | 0.03%Jun 2026 | 5th → 6th |
| Wanderer | 0.02% | 0.02%Dec 2025 | <0.01%Jul 2026 | 7th |
| Spinifex | 0% | <0.01%Aug 2026 | 0%Oct 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand increased from 46.1% to 51.5%.
- Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand decreased from 48% to 45.1%.
- Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand decreased from 4.5% to 2.3%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand peaked at 54.2% in July 2026 and was lowest at 45.9% in January 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand peaked at 49.9% in May 2026 and was lowest at 43.7% in November 2025.
- Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand peaked at 5.7% in January 2026 and was lowest at 0.76% in June 2026.
- Across the 12 months ending September 2026, OZtrail’s share of searches among camping chair brands in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.29% in June 2026.
- Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, Helinox rose from 6th to 5th among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, Coleman fell from 5th to 6th among camping chair brands in New Zealand.
- Across the 12 months ending September 2026, OZtrail, Wanderer and Spinifex held steady: their share of searches among camping chair brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand camping chair brands in September 2026?
6 changes
In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.
In September 2026, Kathmandu lost share of searches among camping chair brands in New Zealand, from 52.6% to 51.5%.
OZtrail’s share of searches among camping chair brands in New Zealand has gained ground for 3 months in a row, from 0.29% to 0.99% in September 2026.
Estimated monthly branded searches for Helinox in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026.
Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.