Kathmandu vs Macpac:Which is more popular in New Zealand?
In October 2026, Kathmandu had more branded searches than Macpac among outdoor equipment retailers in New Zealand. Kathmandu had about 58,500 branded searches, while Macpac had 53,400. Kathmandu made up 29.5% of all outdoor equipment retailer searches we track, and Macpac accounted for 27%. When we asked ChatGPT and Google AI Overviews about outdoor equipment retailers, both Kathmandu and Macpac appeared in all three answers. Macpac was mentioned before Kathmandu in every answer.
Who do people search for more?
Kathmandu, about 10% more searches than Macpac
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Macpac, named ahead of Kathmandu in every answer
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Kathmandu and Macpac showed up in all three answers. Macpac was listed before Kathmandu in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
- Macpac3 of 3Named in 3 of 3 ChatGPT answers
Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kathmandu or Macpac more popular in search?
This chart shows how often people search Google for Kathmandu and Macpac by name. Each line represents a brand's share of searches for all five outdoor equipment retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Kathmandu, Macpac. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.1% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.8% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.4% | 30.5% | 27.2% | 6.4% | 3.5% |
| Oct 2026 | 31% | 29.5% | 27% | 7.5% | 5% |
How has branded search for Kathmandu and Macpac changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Macpac took it in December 2025, Kathmandu took it in April 2026, Macpac took it in May 2026, Kathmandu took it in July 2026.
- Across the 12 months ending October 2026, Kathmandu’s share of searches among outdoor equipment retailers in New Zealand moved from 24% to 29.5%, and its estimated monthly branded searches moved from 84.8K to 58.5K.
- Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand moved from 21% to 27%, and its estimated monthly branded searches moved from 74.1K to 53.4K.
How did search popularity change for New Zealand outdoor equipment retailers in October 2026?
2 changes
In October 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 30.5% to 29.5%.
Estimated monthly branded searches for Macpac in New Zealand fell 28% over 12 measured months, from 74.1K to 53.4K in October 2026.
How are Kathmandu’s and Macpac’s branded searches counted?
41 search terms
Brandwave collects information about searches that people make online using Kathmandu’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
23 branded search terms
- Kathmandu
- kathmandu bayfair
- kathmandu beach shelter
- kathmandu beach trolley
- kathmandu botany
- kathmandu camping gear
- kathmandu gloves
- kathmandu hiking gear
- kathmandu lyall bay
- kathmandu northland
- kathmandu outdoor clothing
- kathmandu outdoor gear
- kathmandu outlet
- kathmandu retreat 280
- kathmandu retreat 80
- kathmandu socks
- kathmandu st lukes
- kathmandu sylvia park
- kathmandu tower junction
- kathmandu trolley
- kathmandu vest
- kathmandu waitakere
- kathmandu westgate
Macpac
18 branded search terms
- Macpac
- macpac bags
- macpac camping gear
- macpac colombo st
- macpac fleece
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac sale
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Other head-to-heads among outdoor equipment retailers
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