Hunting & Fishing vs Torpedo7:Which is more popular?
In September 2026, Hunting & Fishing had more branded searches than Torpedo7 among outdoor equipment retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Torpedo7 had 12,100. Hunting & Fishing made up 32.5% of all outdoor equipment retailer searches we track, and Torpedo7 accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about outdoor equipment retailers, Hunting & Fishing appeared in two of the three answers and Torpedo7 in none.
Who do people search for more?
Hunting & Fishing, about 5 searches for every 1 for Torpedo7
Who does AI mention more?
Hunting & Fishing, mentioned in 2 of 3 answers, Torpedo7 in 0
Who does AI recommend more?
Hunting & Fishing, the only one of the two named
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hunting & Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Torpedo7 did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
Macpac3 of 3Named in 3 of 3 ChatGPT answers
Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers- Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Hunting & Fishing or Torpedo7 more popular in search?
This chart shows how often people search Google for Hunting & Fishing and Torpedo7 by name. Each line represents a brand's share of searches for all five outdoor equipment retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Hunting & Fishing, Torpedo7. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Oct 2025 | 26% | 24.2% | 25.6% | 20.8% | 3.4% |
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.2% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.9% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.5% | 30.4% | 27.2% | 6.4% | 3.5% |
How has the Hunting & Fishing and Torpedo7 comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Torpedo7 took it in February 2026, Hunting & Fishing took it in March 2026.
- Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand moved from 26% to 32.5%, and its estimated monthly branded searches moved from 61.8K to 61.5K.
- Across the 12 months ending September 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand moved from 20.8% to 6.4%, and its estimated monthly branded searches moved from 49.5K to 12.1K.
How did search popularity change for New Zealand outdoor equipment retailers in September 2026?
2 changes
In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches.
Estimated monthly branded searches for Torpedo7 in New Zealand fell 75.5% over 12 measured months, from 49.5K to 12.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hunting & Fishing’s and Torpedo7’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunting & Fishing
2 branded search terms
- Hunting & Fishing
- hunting fishing
Torpedo7
2 branded search terms
- Torpedo7
- torpedo7 camping gear
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