Kathmandu vs Macpac:Which is more popular by branded search in New Zealand?
In August 2026, Kathmandu had more branded searches than Macpac among outdoor equipment retailers in New Zealand. Kathmandu was estimated to have 107K branded searches compared to Macpac’s 82.2K, and held a 50.1% Share of Search versus Macpac’s 38.4%.
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Which is more popular in search, Kathmandu or Macpac?
Outdoor apparel, camping and equipment retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, Macpac. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|
| Oct 2025 | 39.1% | 36% | 21.5% | 3.5% |
| Nov 2025 | 38% | 30.7% | 27.6% | 3.7% |
| Dec 2025 | 36.2% | 31.5% | 28.6% | 3.8% |
| Jan 2026 | 40% | 32% | 24.1% | 3.9% |
| Feb 2026 | 31.3% | 27.5% | 37.1% | 4.1% |
| Mar 2026 | 41.2% | 36.2% | 18.2% | 4.4% |
| Apr 2026 | 49.2% | 37.5% | 9.7% | 3.6% |
| May 2026 | 49.3% | 40.3% | 7.1% | 3.2% |
| Jun 2026 | 51.9% | 40.2% | 5.2% | 2.8% |
| Jul 2026 | 53.8% | 36.8% | 5.6% | 3.8% |
| Aug 2026 | 50.1% | 38.4% | 6.9% | 4.6% |
| Sep 2026 | — | — | — | — |
How has the Kathmandu and Macpac comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Macpac in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor equipment retailers in New Zealand moved from 39.1% to 50.1%, and its estimated monthly branded searches moved from 90.2K to 107K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand moved from 36% to 38.4%, and its estimated monthly branded searches moved from 83K to 82.2K.
How did search popularity change for New Zealand outdoor equipment retailers in August 2026?
2 changes
In August 2026, Macpac gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 36.8% to 38.4%.
In August 2026, Kathmandu lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 53.8% to 50.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kathmandu’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
29 branded search terms
- Kathmandu
- kathmandu bayfair
- kathmandu beach shelter
- kathmandu beach trolley
- kathmandu botany
- kathmandu camping gear
- kathmandu co nz
- kathmandu gloves
- kathmandu hiking gear
- kathmandu jacket
- kathmandu lyall bay
- kathmandu near me
- kathmandu northland
- kathmandu nz
- kathmandu online
- kathmandu outdoor clothing
- kathmandu outdoor gear
- kathmandu outlet
- kathmandu retreat 280
- kathmandu retreat 80
- kathmandu shop near me
- kathmandu socks
- kathmandu st lukes
- kathmandu sylvia park
- kathmandu tower junction
- kathmandu trolley
- kathmandu vest
- kathmandu waitakere
- kathmandu westgate
Macpac
25 branded search terms
- Macpac
- macpac bags
- macpac camping gear
- macpac co nz
- macpac colombo st
- macpac fleece
- macpac jacket
- macpac near me
- macpac nz
- macpac online
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac rain jacket
- macpac sale
- macpac sleeping bags
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.