How popular isMacpac?
In October 2026, people searched for Macpac by name about 59,400 times in New Zealand, a 27.3% decrease from the previous year. These searches made up 27% of all New Zealand outdoor equipment retailer searches, placing Macpac third out of five retailers. When we asked both ChatGPT and Google AI Overviews about outdoor equipment retailers, Macpac appeared in all answers and was the most recommended of the five.
Macpac is the third most searched of 5 competitors and the most recommended in the AI answers we collected.
Hunting & FishingShare of searches 31%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
KathmanduShare of searches 29.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
MacpacShare of searches 27%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Torpedo7Share of searches 7.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Bivouac OutdoorShare of searches 5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Macpac appeared in all three answers. Macpac is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
- Macpac3 of 3Named in 3 of 3 ChatGPT answers
- Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
- Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
- Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for Macpac compared with other New Zealand outdoor equipment retailers?
Share of searches by month for Hunting & Fishing, Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.1% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.8% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.4% | 30.5% | 27.2% | 6.4% | 3.5% |
| Oct 2026 | 31% | 29.5% | 27% | 7.5% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31% | 61.5K | +0.2% | -1.4 points | |
| 2, held 2nd | 29.5% | 58.5K | +1.5% | -0.9 points | |
| 3, held 3rd | 27% | 53.4K | +3.7% | -0.3 points | |
| 4, held 4th | 7.5% | 14.8K | +22.3% | +1.1 points | |
| 5, held 5th | 5% | 9.9K | +50% | +1.5 points |
31%
Held 1st. 61.5K estimated branded searches, +0.2% vs prior month. Share -1.4 points.
29.5%
Held 2nd. 58.5K estimated branded searches, +1.5% vs prior month. Share -0.9 points.
3.
Macpac27%
Held 3rd. 53.4K estimated branded searches, +3.7% vs prior month. Share -0.3 points.
4.
Torpedo77.5%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5%
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.5 points.
Compare popularity between Macpac and its closest rivals
Every comparison with Macpac
44 comparisons
- Hunting & Fishing vs Macpac
- Kathmandu vs Macpac
- Arc'teryx vs Macpac
- Macpac vs Patagonia
- Macpac vs Swanndri
- Macpac vs Torpedo7
- Bivouac Outdoor vs Macpac
- Macpac vs Mons Royale
- Macpac vs The North Face
- Cactus Outdoor vs Macpac
- Earth Sea Sky vs Macpac
- Bellroy vs Macpac
- Macpac vs Osprey
- Coleman vs Macpac
- Kiwi Camping vs Macpac
- Macpac vs OZtrail
- Macpac vs Zempire
- Columbia vs Macpac
- Macpac vs Rab
- Herschel vs Macpac
- Icebreaker vs Macpac
- Aarn vs Macpac
- Black Wolf vs Macpac
- Deuter vs Macpac
- Macpac vs Snow Peak
- Macpac vs Noble Wilde
- Macpac vs Norsewear
- Macpac vs One Planet
- Macpac vs Smartwool
- Macpac vs Untouched World
- Devold vs Macpac
- Helinox vs Macpac
- Gregory vs Macpac
- Macpac vs Sea to Summit
- Big Agnes vs Macpac
- Exped vs Macpac
- Macpac vs Therm-a-Rest
- Macpac vs Volcom
- Burton vs Macpac
- Macpac vs NOMATIC
- Companion vs Macpac
- Macpac vs Merino Country
- Macpac vs Roxy
- Helly Hansen vs Macpac
How has branded search demand for Macpac changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Macpac in New Zealand fell from 81.7K to 59.4K.
- Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand increased from 21% to 27%.
- Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand peaked at 33.8% in June 2026 and was lowest at 20.5% in February 2026.
- Across the 12 months ending October 2026, Macpac rose from 4th to 3rd among outdoor equipment retailers in New Zealand.
How did search popularity change for New Zealand outdoor equipment retailers in October 2026?
5 changes
In October 2026, Bivouac Outdoor gained share of searches among outdoor equipment retailers in New Zealand, from 3.5% to 5%.
In October 2026, Torpedo7 gained share of searches among outdoor equipment retailers in New Zealand, from 6.4% to 7.5%.
In October 2026, Hunting & Fishing lost share of searches among outdoor equipment retailers in New Zealand, from 32.4% to 31%.
In October 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 30.5% to 29.5%.
Estimated monthly branded searches for Macpac in New Zealand fell 28% over 12 measured months, from 74.1K to 53.4K in October 2026.
How are Macpac’s branded searches counted?
34 search terms
Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Macpac
- macpac backpack
- macpac bags
- macpac base layer
- macpac camping
- macpac camping chair
- macpac camping gear
- macpac colombo st
- macpac fleece
- macpac gazebo
- macpac jacket
- macpac merino
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac pack
- macpac packs
- macpac queen st
- macpac queensgate
- macpac rain jacket
- macpac sale
- macpac ski pants
- macpac sleeping bag
- macpac sleeping bags
- macpac snow pants
- macpac st lukes
- macpac te rapa
- macpac tent
- macpac tents
- macpac thermals
- macpac tower junction
- macpac tramping pack
- macpac vest
- macpac westgate
Do you work for Macpac? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Macpac compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| outdoor equipment retailers | 3rd of 5 | 27% | Shown above |
| Outdoor clothing brands | 2nd of 12 | 27.5% | Show ranking |
| Camping gear brands | 6th of 10 | 4.2% | Show ranking |
| Merino clothing brands | 7th of 8 | 1% | Show ranking |
| Backpack brands | 3rd of 8 | 11.1% | Show ranking |
| Waterproof jacket brands | 2nd of 6 | 23.3% | Show ranking |
| Tramping pack brands | 1st of 7 | 31.6% | Show ranking |
| Sleeping bag brands | 2nd of 8 | 32.7% | Show ranking |
| Camping chair brands | 2nd of 6 | 22.9% | Show ranking |
| Base layer brands | 2nd of 4 | 39.5% | Show ranking |
| Snow pants brands | 1st of 8 | 21.1% | Show ranking |
Is Macpac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.