Brandwave

How popular isMacpac in search?

In August 2026, there were an estimated 82.2K branded searches for Macpac in New Zealand which held steady over the last 11 months. Macpac holds 38.4% estimated Share of Search among New Zealand outdoor equipment retailers and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Kathmandu50.1%
  2. Macpac38.4%
  3. Torpedo76.9%
  4. Bivouac Outdoor4.6%
Macpac website (opens in a new tab)

Follow Macpac and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which outdoor equipment retailers compete with Macpac?

Macpac against outdoor equipment retailers in New Zealand, by month

Share of Search by month for Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacTorpedo7Bivouac Outdoor
Oct 202539.1%36%21.5%3.5%
Nov 202538%30.7%27.6%3.7%
Dec 202536.2%31.5%28.6%3.8%
Jan 202640%32%24.1%3.9%
Feb 202631.3%27.5%37.1%4.1%
Mar 202641.2%36.2%18.2%4.4%
Apr 202649.2%37.5%9.7%3.6%
May 202649.3%40.3%7.1%3.2%
Jun 202651.9%40.2%5.2%2.8%
Jul 202653.8%36.8%5.6%3.8%
Aug 202650.1%38.4%6.9%4.6%
Sep 2026————

  1. 1.Kathmandu

    50.1%

    held 1st · 107K estimated branded searches · -24.5% vs prior month · -3.8 points

  2. 2.Macpac

    38.4%

    held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · +1.6 points

  3. 3.Torpedo7

    6.9%

    held 3rd · 14.8K estimated branded searches · -0.07% vs prior month · +1.3 points

  4. 4.Bivouac Outdoor

    4.6%

    held 4th · 9.9K estimated branded searches · 0% vs prior month · +0.9 points

Compare search popularity between Macpac and its closest rivals

How has branded search demand for Macpac changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Macpac in New Zealand held steady, from 83K to 82.2K.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 36% to 38.4%.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 40.3% in May 2026 and was lowest at 27.5% in February 2026.

How did search popularity change for New Zealand outdoor equipment retailers in August 2026?

  1. In August 2026, Macpac gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 36.8% to 38.4%.

  2. In August 2026, Torpedo7 gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 5.6% to 6.9%.

  3. In August 2026, Bivouac Outdoor gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 3.8% to 4.6%.

  4. In August 2026, Kathmandu lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 53.8% to 50.1%.

Which outdoor clothing brands compete with Macpac?

Macpac against outdoor clothing brands in New Zealand, by month

Share of Search by month for Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

  1. 1.Kathmandu

    33.9%

    held 1st · 107K estimated branded searches · -24.5% vs prior month · -4.1 points

  2. 2.Macpac

    26%

    held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · 0 points

  3. 3.Patagonia

    12.8%

    moved from 4th to 3rd · 40.4K estimated branded searches · +26.7% vs prior month · +4.2 points

  4. 4.Swanndri

    9.5%

    moved from 3rd to 4th · 30K estimated branded searches · -15.9% vs prior month · -0.1 points

  5. 5.Arc'teryx

    8.2%

    moved from 6th to 5th · 26K estimated branded searches · +10.6% vs prior month · +1.9 points

  6. 6.The North Face

    4.8%

    moved from 5th to 6th · 15.2K estimated branded searches · -37.5% vs prior month · -1.7 points

  7. 7.Icebreaker

    2.5%

    held 7th · 7.9K estimated branded searches · -2.7% vs prior month · +0.3 points

  8. 8.Columbia

    0.92%

    held 8th · 2.9K estimated branded searches · -36.5% vs prior month · -0.3 points

  9. 9.Earth Sea Sky

    0.89%

    held 9th · 2.8K estimated branded searches · -33.1% vs prior month · -0.2 points

  10. 10.Rab

    0.56%

    held 10th · 1.8K estimated branded searches · -7.4% vs prior month · 0 points

Compare search popularity between Macpac and its closest rivals

How has branded search demand for Macpac changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand decreased from 32.8% to 26%.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 34.4% in December 2025 and was lowest at 26% in August 2026.

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.

  2. In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.

  3. In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.

  4. In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.

  6. Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.

How is Macpac measured?

Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • Macpac
  • macpac bags
  • macpac camping gear
  • macpac co nz
  • macpac colombo st
  • macpac fleece
  • macpac jacket
  • macpac near me
  • macpac nz
  • macpac online
  • macpac outdoor clothing
  • macpac outdoor gear
  • macpac outlet
  • macpac packs
  • macpac queen st
  • macpac queensgate
  • macpac rain jacket
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

Do you work for Macpac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Macpac your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record