Outdoor equipment retailers in New Zealand:Which are most popular?

Name: Outdoor equipment retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Hunting & Fishing was the most searched outdoor equipment retailer in New Zealand, accounting for 31% of all searches among the five retailers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Kathmandu, Macpac and Bivouac Outdoor showed up in every answer. Macpac was recommended most often, coming first in two out of three responses.

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Top outdoor equipment retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Kathmandu, Macpac and Bivouac Outdoor appeared every time. Macpac was recommended most often, coming first in two out of three answers. Bivouac Outdoor was second, and Kathmandu was third. Torpedo7, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Kathmandu	Named in 3 of 3 ChatGPT answers	3 of 3
Macpac	Named in 3 of 3 ChatGPT answers	3 of 3
Bivouac Outdoor	Named in 3 of 3 ChatGPT answers	3 of 3
Hunting & Fishing	Named in 2 of 3 ChatGPT answers	2 of 3
Torpedo7	Named in 0 of 3 ChatGPT answers	0 of 3

Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
Macpac3 of 3Named in 3 of 3 ChatGPT answers
Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
Torpedo70 of 3Named in 0 of 3 ChatGPT answers

See every answer about outdoor equipment retailers

3 answers

Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.

Not named in any answer:

Torpedo7

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which outdoor equipment retailers do people search for most?

This chart shows how often people search Google for each outdoor equipment retailer by name. Each line represents a brand's share of searches for all five outdoor equipment retailers we track, month by month, from searches in New Zealand.

Share of searches among outdoor equipment retailers in New Zealand, by month

Month	Hunting & Fishing	Kathmandu	Macpac	Torpedo7	Bivouac Outdoor
Nov 2025	26%	24%	21%	25.6%	3.4%
Dec 2025	31%	20.2%	20.7%	24.8%	3.3%
Jan 2026	28%	22.6%	23.3%	22.5%	3.7%
Feb 2026	20.1%	19.3%	20.5%	36%	4%
Mar 2026	26.8%	25%	26.3%	17.6%	4.3%
Apr 2026	31.8%	29.3%	26.1%	9.4%	3.4%
May 2026	30.4%	29%	30.1%	7.3%	3.3%
Jun 2026	23.8%	33.5%	33.8%	5.7%	3.1%
Jul 2026	28.9%	33.7%	28%	5.7%	3.8%
Aug 2026	28.3%	32.2%	28.2%	6.8%	4.6%
Sep 2026	32.4%	30.5%	27.2%	6.4%	3.5%
Oct 2026	31%	29.5%	27%	7.5%	5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hunting & Fishing	31%	61.5K	+0.2%	-1.4 points
2, held 2nd	Kathmandu	29.5%	58.5K	+1.5%	-0.9 points
3, held 3rd	Macpac	27%	53.4K	+3.7%	-0.3 points
4, held 4th	Torpedo7	7.5%	14.8K	+22.3%	+1.1 points
5, held 5th	Bivouac Outdoor	5%	9.9K	+50%	+1.5 points

1.Hunting & Fishing
31%
Held 1st. 61.5K estimated branded searches, +0.2% vs prior month. Share -1.4 points.
2.Kathmandu
29.5%
Held 2nd. 58.5K estimated branded searches, +1.5% vs prior month. Share -0.9 points.
3.Macpac
27%
Held 3rd. 53.4K estimated branded searches, +3.7% vs prior month. Share -0.3 points.
4.Torpedo7
7.5%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5.Bivouac Outdoor
5%
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.5 points.

Which brand is most popular in search among outdoor equipment retailers in New Zealand?

5 brands

In October 2026, Hunting & Fishing was the most searched among outdoor equipment retailers in New Zealand, with an estimated 61.5K branded searches, 31% of all searches for the five tracked by the Brandwave Brand Demand Index. Kathmandu is in 2nd place, 1.5 percentage points behind at 29.5%.

New Zealand outdoor equipment retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Hunting & Fishing	26% → 31%	32.4%Sep 2026	20.1%Feb 2026	1st
Kathmandu	24% → 29.5%	33.7%Jul 2026	19.3%Feb 2026	3rd → 2nd
Macpac	21% → 27%	33.8%Jun 2026	20.5%Feb 2026	4th → 3rd
Torpedo7	25.6% → 7.5%	36%Feb 2026	5.7%Jul 2026	2nd → 4th
Bivouac Outdoor	3.4% → 5%	5%Oct 2026	3.1%Jun 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand increased from 26% to 31%.
Across the 12 months ending October 2026, Kathmandu’s share of searches among outdoor equipment retailers in New Zealand increased from 24% to 29.5%.
Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand increased from 21% to 27%.
Across the 12 months ending October 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand decreased from 25.6% to 7.5%.
Across the 12 months ending October 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand increased from 3.4% to 5%.
Across the 12 months ending October 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand peaked at 32.4% in September 2026 and was lowest at 20.1% in February 2026.
Across the 12 months ending October 2026, Kathmandu’s share of searches among outdoor equipment retailers in New Zealand peaked at 33.7% in July 2026 and was lowest at 19.3% in February 2026.
Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand peaked at 33.8% in June 2026 and was lowest at 20.5% in February 2026.
Across the 12 months ending October 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand peaked at 36% in February 2026 and was lowest at 5.7% in July 2026.
Across the 12 months ending October 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand peaked at 5% in October 2026 and was lowest at 3.1% in June 2026.
Across the 12 months ending October 2026, Kathmandu rose from 3rd to 2nd among outdoor equipment retailers in New Zealand.
Across the 12 months ending October 2026, Macpac rose from 4th to 3rd among outdoor equipment retailers in New Zealand.
Across the 12 months ending October 2026, Torpedo7 fell from 2nd to 4th among outdoor equipment retailers in New Zealand.

How did search popularity change for New Zealand outdoor equipment retailers in October 2026?

5 changes

In October 2026, Bivouac Outdoor gained share of searches among outdoor equipment retailers in New Zealand, from 3.5% to 5%.
In October 2026, Torpedo7 gained share of searches among outdoor equipment retailers in New Zealand, from 6.4% to 7.5%.
In October 2026, Hunting & Fishing lost share of searches among outdoor equipment retailers in New Zealand, from 32.4% to 31%.
In October 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 30.5% to 29.5%.
Estimated monthly branded searches for Macpac in New Zealand fell 28% over 12 measured months, from 74.1K to 53.4K in October 2026.

How are branded searches counted for outdoor equipment retailers?

46 search terms

Each brand's share of searches among outdoor equipment retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.