Outdoor equipment retailers in New Zealand:Which brands are most popular in search?
In August 2026, Kathmandu was the most searched among outdoor equipment retailers in New Zealand, with an estimated 107K branded searches and 50.1% estimated Share of Search within this set.
Kathmandu50.1%
Macpac38.4%
Torpedo76.9%
Bivouac Outdoor4.6%
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Share of SearchLeaderboard
Outdoor apparel, camping and equipment retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|
| Oct 2025 | 39.1% | 36% | 21.5% | 3.5% |
| Nov 2025 | 38% | 30.7% | 27.6% | 3.7% |
| Dec 2025 | 36.2% | 31.5% | 28.6% | 3.8% |
| Jan 2026 | 40% | 32% | 24.1% | 3.9% |
| Feb 2026 | 31.3% | 27.5% | 37.1% | 4.1% |
| Mar 2026 | 41.2% | 36.2% | 18.2% | 4.4% |
| Apr 2026 | 49.2% | 37.5% | 9.7% | 3.6% |
| May 2026 | 49.3% | 40.3% | 7.1% | 3.2% |
| Jun 2026 | 51.9% | 40.2% | 5.2% | 2.8% |
| Jul 2026 | 53.8% | 36.8% | 5.6% | 3.8% |
| Aug 2026 | 50.1% | 38.4% | 6.9% | 4.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 107K | -24.5% | -3.8 points | |
| 2, held 2nd | 38.4% | 82.2K | -15.3% | +1.6 points | |
| 3, held 3rd | 6.9% | 14.8K | -0.07% | +1.3 points | |
| 4, held 4th | 4.6% | 9.9K | 0% | +0.9 points |
50.1%
held 1st · 107K estimated branded searches · -24.5% vs prior month · -3.8 points
2.
Macpac38.4%
held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · +1.6 points
3.
Torpedo76.9%
held 3rd · 14.8K estimated branded searches · -0.07% vs prior month · +1.3 points
4.6%
held 4th · 9.9K estimated branded searches · 0% vs prior month · +0.9 points
Compare search popularity between leading brands
- Kathmandu vs Macpac: compare search popularity
- Kathmandu vs Torpedo7: compare search popularity
- Kathmandu vs Bivouac Outdoor: compare search popularity
- Macpac vs Torpedo7: compare search popularity
- Macpac vs Bivouac Outdoor: compare search popularity
- Torpedo7 vs Bivouac Outdoor: compare search popularity
- Compare any of these brands
Which brand is most popular in search among outdoor equipment retailers in New Zealand?
4 brands
In August 2026, Kathmandu was the most searched among outdoor equipment retailers in New Zealand, with an estimated 107K branded searches and 50.1% estimated Share of Search within this set. Macpac is in 2nd place, 11.7 percentage points behind at 38.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kathmandu | 39.1% → 50.1% | 53.8%Jul 2026 | 31.3%Feb 2026 | 1st |
| Macpac | 36% → 38.4% | 40.3%May 2026 | 27.5%Feb 2026 | 2nd |
| Torpedo7 | 21.5% → 6.9% | 37.1%Feb 2026 | 5.2%Jun 2026 | 3rd |
| Bivouac Outdoor | 3.5% → 4.6% | 4.6%Aug 2026 | 2.8%Jun 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 39.1% to 50.1%.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 36% to 38.4%.
- Across the 11 months ending August 2026, Torpedo7’s estimated Share of Search among outdoor equipment retailers in New Zealand decreased from 21.5% to 6.9%.
- Across the 11 months ending August 2026, Bivouac Outdoor’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 3.5% to 4.6%.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 53.8% in July 2026 and was lowest at 31.3% in February 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 40.3% in May 2026 and was lowest at 27.5% in February 2026.
- Across the 11 months ending August 2026, Torpedo7’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 37.1% in February 2026 and was lowest at 5.2% in June 2026.
- Across the 11 months ending August 2026, Bivouac Outdoor’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for New Zealand outdoor equipment retailers in August 2026?
4 changes
In August 2026, Macpac gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 36.8% to 38.4%.
In August 2026, Torpedo7 gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 5.6% to 6.9%.
In August 2026, Bivouac Outdoor gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 3.8% to 4.6%.
In August 2026, Kathmandu lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 53.8% to 50.1%.
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