Macpac vs Torpedo7:Which is more popular in New Zealand?
In October 2026, Macpac had more branded searches than Torpedo7 among outdoor equipment retailers in New Zealand. Macpac had about 53,400 branded searches, while Torpedo7 had 14,800. Macpac made up 27% of all outdoor equipment retailer searches we track, and Torpedo7 accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about outdoor equipment retailers, Macpac appeared in all three answers and Torpedo7 in none.
Who do people search for more?
Macpac, about 4 searches for every 1 for Torpedo7
Who does AI mention more?
Macpac, mentioned in every answer we collected
Who does AI recommend more?
Macpac, the only one of the two named
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Macpac appeared in all three answers. Torpedo7 did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kathmandu3 of 3Named in 3 of 3 ChatGPT answers- Macpac3 of 3Named in 3 of 3 ChatGPT answers
Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Macpac or Torpedo7 more popular in search?
This chart shows how often people search Google for Macpac and Torpedo7 by name. Each line represents a brand's share of searches for all five outdoor equipment retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Macpac, Torpedo7. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.1% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.8% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.4% | 30.5% | 27.2% | 6.4% | 3.5% |
| Oct 2026 | 31% | 29.5% | 27% | 7.5% | 5% |
How has branded search for Macpac and Torpedo7 changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Macpac took it in January 2026, Torpedo7 took it in February 2026, Macpac took it in March 2026.
- Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand moved from 21% to 27%, and its estimated monthly branded searches moved from 74.1K to 53.4K.
- Across the 12 months ending October 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand moved from 25.6% to 7.5%, and its estimated monthly branded searches moved from 90.5K to 14.8K.
How did search popularity change for New Zealand outdoor equipment retailers in October 2026?
2 changes
In October 2026, Torpedo7 gained share of searches among outdoor equipment retailers in New Zealand, from 6.4% to 7.5%.
Estimated monthly branded searches for Macpac in New Zealand fell 28% over 12 measured months, from 74.1K to 53.4K in October 2026.
How are Macpac’s and Torpedo7’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Macpac’s and Torpedo7’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macpac
18 branded search terms
- Macpac
- macpac bags
- macpac camping gear
- macpac colombo st
- macpac fleece
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac sale
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Torpedo7
2 branded search terms
- Torpedo7
- torpedo7 camping gear
Other head-to-heads among outdoor equipment retailers
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