Brandwave

How popular isTorpedo7?

In September 2026, people searched for Torpedo7 by name about 12,100 times in New Zealand, a 75.5% decrease from the previous year. These searches made up 6.4% of all New Zealand outdoor equipment retailer searches, placing Torpedo7 fourth out of five retailers. When we asked both ChatGPT and Google AI Overviews about outdoor equipment retailers, Torpedo7 did not appear in any of the answers.

Search and AI answers in September 2026

Torpedo7 is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. Hunting & FishingShare of searches 32.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. KathmanduShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. MacpacShare of searches 27.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Torpedo7Share of searches 6.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Bivouac OutdoorShare of searches 3.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Torpedo7 did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Bivouac Outdoor2nd
  3. Kathmandu3rd
  4. Hunting & Fishing4th
  5. Torpedo7–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
  • Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
  • Torpedo70 of 3Named in 0 of 3 ChatGPT answers

See every answer about outdoor equipment retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which outdoor equipment retailers compete with Torpedo7?

Torpedo7 against outdoor equipment retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingKathmanduMacpacTorpedo7Bivouac Outdoor
Oct 202526%24.2%25.6%20.8%3.4%
Nov 202526%24%21%25.6%3.4%
Dec 202531%20.2%20.7%24.8%3.3%
Jan 202628%22.6%23.3%22.5%3.7%
Feb 202620.2%19.3%20.5%36%4%
Mar 202626.8%25%26.3%17.6%4.3%
Apr 202631.8%29.3%26.1%9.4%3.4%
May 202630.4%29%30.1%7.3%3.3%
Jun 202623.9%33.5%33.8%5.7%3.1%
Jul 202628.9%33.7%28%5.7%3.8%
Aug 202628.3%32.2%28.2%6.8%4.6%
Sep 202632.5%30.4%27.2%6.4%3.5%

  1. 1.Hunting & Fishing

    32.5%

    Moved from 2nd to 1st. 61.5K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Kathmandu

    30.4%

    Moved from 1st to 2nd. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.7 points.

  3. 3.Macpac

    27.2%

    Held 3rd. 51.5K estimated branded searches, -15.9% vs prior month. Share -1 points.

  4. 4.Torpedo7

    6.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Bivouac Outdoor

    3.5%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Torpedo7 and its closest rivals

Every comparison with Torpedo7

8 comparisons

How has branded search demand for Torpedo7 changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Torpedo7 in New Zealand fell from 49.5K to 12.1K.
  • Across the 12 months ending September 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand decreased from 20.8% to 6.4%.
  • Across the 12 months ending September 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand peaked at 36% in February 2026 and was lowest at 5.7% in July 2026.

How did search popularity change for New Zealand outdoor equipment retailers in September 2026?

5 changes

  1. In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches.

  2. In September 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 32.2% to 30.4%.

  3. In September 2026, Bivouac Outdoor lost share of searches among outdoor equipment retailers in New Zealand, from 4.6% to 3.5%.

  4. In September 2026, Macpac lost share of searches among outdoor equipment retailers in New Zealand, from 28.2% to 27.2%.

  5. Estimated monthly branded searches for Torpedo7 in New Zealand fell 75.5% over 12 measured months, from 49.5K to 12.1K in September 2026.

How are Torpedo7’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Torpedo7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Torpedo7
  • torpedo7 camping gear

How the Brand Demand Index is measured

Who owns Torpedo7?

Torpedo7 is owned by T7 RETAIL LIMITED. Brandwave does not track any other brands owned by T7 RETAIL LIMITED.

Do you work for Torpedo7? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Torpedo7 compete?

Torpedo7 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
outdoor equipment retailers4th of 56.4%Shown above
Bike shops3rd of 523%Show ranking
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