Bivouac Outdoor vs Torpedo7:Which is more popular in New Zealand?
In October 2026, Torpedo7 had more branded searches than Bivouac Outdoor among outdoor equipment retailers in New Zealand. Torpedo7 had about 14,800 branded searches, while Bivouac Outdoor had 9,900. Torpedo7 made up 7.5% of all outdoor equipment retailer searches we track, and Bivouac Outdoor accounted for 5%. When we asked ChatGPT and Google AI Overviews about outdoor equipment retailers, Bivouac Outdoor appeared in all three answers and Torpedo7 in none.
Who do people search for more?
Torpedo7, about 50% more searches than Bivouac Outdoor
Who does AI mention more?
Bivouac Outdoor, mentioned in every answer we collected
Who does AI recommend more?
Bivouac Outdoor, the only one of the two named
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bivouac Outdoor appeared in all three answers. Torpedo7 did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
Macpac3 of 3Named in 3 of 3 ChatGPT answers- Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers- Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bivouac Outdoor or Torpedo7 more popular in search?
This chart shows how often people search Google for Bivouac Outdoor and Torpedo7 by name. Each line represents a brand's share of searches for all five outdoor equipment retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.1% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.8% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.4% | 30.5% | 27.2% | 6.4% | 3.5% |
| Oct 2026 | 31% | 29.5% | 27% | 7.5% | 5% |
How has branded search for Bivouac Outdoor and Torpedo7 changed in New Zealand over the last 12 months?
3 findings
- Torpedo7 was ahead of Bivouac Outdoor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand moved from 3.4% to 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending October 2026, Torpedo7’s share of searches among outdoor equipment retailers in New Zealand moved from 25.6% to 7.5%, and its estimated monthly branded searches moved from 90.5K to 14.8K.
How did search popularity change for New Zealand outdoor equipment retailers in October 2026?
2 changes
In October 2026, Bivouac Outdoor gained share of searches among outdoor equipment retailers in New Zealand, from 3.5% to 5%.
In October 2026, Torpedo7 gained share of searches among outdoor equipment retailers in New Zealand, from 6.4% to 7.5%.
How are Bivouac Outdoor’s and Torpedo7’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bivouac Outdoor’s and Torpedo7’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bivouac Outdoor
1 branded search term
- bivouac outdoor
Torpedo7
2 branded search terms
- Torpedo7
- torpedo7 camping gear
Other head-to-heads among outdoor equipment retailers
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