How popular isBivouac Outdoor in search?
In August 2026, there were an estimated 9.9K branded searches for Bivouac Outdoor in New Zealand which is up 22.2% over the last 11 months. Bivouac Outdoor holds 4.6% estimated Share of Search among New Zealand outdoor equipment retailers and is ranked 4th of 4 competitors for search popularity.
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Which outdoor equipment retailers compete with Bivouac Outdoor?
Share of Search by month for Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|
| Oct 2025 | 38.9% | 35.8% | 21.9% | 3.5% |
| Nov 2025 | 37.7% | 30.4% | 28.2% | 3.7% |
| Dec 2025 | 35.9% | 31.2% | 29.1% | 3.8% |
| Jan 2026 | 39.7% | 31.8% | 24.5% | 3.9% |
| Feb 2026 | 31.1% | 27.3% | 37.6% | 4% |
| Mar 2026 | 41% | 36.1% | 18.6% | 4.4% |
| Apr 2026 | 49% | 37.4% | 10% | 3.5% |
| May 2026 | 49.2% | 40.3% | 7.3% | 3.2% |
| Jun 2026 | 51.8% | 40.1% | 5.4% | 2.8% |
| Jul 2026 | 53.7% | 36.7% | 5.8% | 3.7% |
| Aug 2026 | 49.9% | 38.3% | 7.2% | 4.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 107K | -24.5% | -3.8 points | |
| 2, held 2nd | 38.3% | 82.2K | -15.3% | +1.6 points | |
| 3, held 3rd | 7.2% | 15.4K | -0.06% | +1.3 points | |
| 4, held 4th | 4.6% | 9.9K | 0% | +0.9 points |
49.9%
Held 1st. 107K estimated branded searches, -24.5% vs prior month. Share -3.8 points.
2.
Macpac38.3%
Held 2nd. 82.2K estimated branded searches, -15.3% vs prior month. Share +1.6 points.
3.
Torpedo77.2%
Held 3rd. 15.4K estimated branded searches, -0.06% vs prior month. Share +1.3 points.
4.6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.9 points.
Compare search popularity between Bivouac Outdoor and its closest rivals
How has branded search demand for Bivouac Outdoor changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bivouac Outdoor in New Zealand rose from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Bivouac Outdoor’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 3.5% to 4.6%.
- Across the 11 months ending August 2026, Bivouac Outdoor’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for New Zealand outdoor equipment retailers in August 2026?
4 changes
In August 2026, Macpac gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 36.7% to 38.3%.
In August 2026, Torpedo7 gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 5.8% to 7.2%.
In August 2026, Bivouac Outdoor gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 3.7% to 4.6%.
In August 2026, Kathmandu lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 53.7% to 49.9%.
How is Bivouac Outdoor measured?
Brandwave collects information about searches that people make online using Bivouac Outdoor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- Bivouac Outdoor
Who owns Bivouac Outdoor?
Bivouac Outdoor is owned by BIVOUAC LIMITED. Brandwave does not track any other brands owned by BIVOUAC LIMITED.
Do you work for Bivouac Outdoor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bivouac Outdoor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.