Brandwave

How popular isBivouac Outdoor?

In October 2026, people searched for Bivouac Outdoor by name about 9,900 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 5% of all New Zealand outdoor equipment retailer searches, placing Bivouac Outdoor fifth out of five retailers. When we asked both ChatGPT and Google AI Overviews about outdoor equipment retailers, Bivouac Outdoor appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Bivouac Outdoor is the fifth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Hunting & FishingShare of searches 31%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. KathmanduShare of searches 29.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. MacpacShare of searches 27%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Torpedo7Share of searches 7.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Bivouac OutdoorShare of searches 5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bivouac Outdoor appeared in all three answers. Bivouac Outdoor is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Bivouac Outdoor2nd
  3. Kathmandu3rd
  4. Hunting & Fishing4th
  5. Torpedo7–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
  • Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
  • Torpedo70 of 3Named in 0 of 3 ChatGPT answers

See every answer about outdoor equipment retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Bivouac Outdoor compared with other New Zealand outdoor equipment retailers?

Bivouac Outdoor against outdoor equipment retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingKathmanduMacpacTorpedo7Bivouac Outdoor
Nov 202526%24%21%25.6%3.4%
Dec 202531%20.2%20.7%24.8%3.3%
Jan 202628%22.6%23.3%22.5%3.7%
Feb 202620.1%19.3%20.5%36%4%
Mar 202626.8%25%26.3%17.6%4.3%
Apr 202631.8%29.3%26.1%9.4%3.4%
May 202630.4%29%30.1%7.3%3.3%
Jun 202623.8%33.5%33.8%5.7%3.1%
Jul 202628.9%33.7%28%5.7%3.8%
Aug 202628.3%32.2%28.2%6.8%4.6%
Sep 202632.4%30.5%27.2%6.4%3.5%
Oct 202631%29.5%27%7.5%5%

  1. 1.Hunting & Fishing

    31%

    Held 1st. 61.5K estimated branded searches, +0.2% vs prior month. Share -1.4 points.

  2. 2.Kathmandu

    29.5%

    Held 2nd. 58.5K estimated branded searches, +1.5% vs prior month. Share -0.9 points.

  3. 3.Macpac

    27%

    Held 3rd. 53.4K estimated branded searches, +3.7% vs prior month. Share -0.3 points.

  4. 4.Torpedo7

    7.5%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  5. 5.Bivouac Outdoor

    5%

    Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.5 points.

Compare popularity between Bivouac Outdoor and its closest rivals

Every comparison with Bivouac Outdoor

4 comparisons

How has branded search demand for Bivouac Outdoor changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bivouac Outdoor in New Zealand fell from 12.1K to 9.9K.
  • Across the 12 months ending October 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand increased from 3.4% to 5%.
  • Across the 12 months ending October 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand peaked at 5% in October 2026 and was lowest at 3.1% in June 2026.

How did search popularity change for New Zealand outdoor equipment retailers in October 2026?

5 changes

  1. In October 2026, Bivouac Outdoor gained share of searches among outdoor equipment retailers in New Zealand, from 3.5% to 5%.

  2. In October 2026, Torpedo7 gained share of searches among outdoor equipment retailers in New Zealand, from 6.4% to 7.5%.

  3. In October 2026, Hunting & Fishing lost share of searches among outdoor equipment retailers in New Zealand, from 32.4% to 31%.

  4. In October 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 30.5% to 29.5%.

  5. Estimated monthly branded searches for Macpac in New Zealand fell 28% over 12 measured months, from 74.1K to 53.4K in October 2026.

How are Bivouac Outdoor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bivouac Outdoor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bivouac outdoor

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How the Brand Demand Index is measured

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