How popular isHunting & Fishing?
In September 2026, people searched for Hunting & Fishing by name about 61,500 times in New Zealand, about the same as the previous year. These searches made up 32.5% of all New Zealand outdoor equipment retailer searches, placing Hunting & Fishing first out of five retailers. When we asked both ChatGPT and Google AI Overviews about outdoor equipment retailers, Hunting & Fishing appeared in two of the three answers and was the fourth most recommended of the five.
Hunting & Fishing is the most searched of 5 competitors and the fourth most recommended in AI answers.
Hunting & FishingShare of searches 32.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
KathmanduShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
MacpacShare of searches 27.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Torpedo7Share of searches 6.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Bivouac OutdoorShare of searches 3.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hunting & Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Hunting & Fishing is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
- Macpac3 of 3Named in 3 of 3 ChatGPT answers
- Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
- Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
- Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which outdoor equipment retailers compete with Hunting & Fishing?
Share of searches by month for Hunting & Fishing, Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Oct 2025 | 26% | 24.2% | 25.6% | 20.8% | 3.4% |
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.2% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.9% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.5% | 30.4% | 27.2% | 6.4% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.5% | 61.5K | 0% | +4.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.4% | 57.6K | -17.6% | -1.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 27.2% | 51.5K | -15.9% | -1 points | |
| 4, held 4th | 6.4% | 12.1K | -18.2% | -0.4 points | |
| 5, held 5th | 3.5% | 6.6K | -33.3% | -1.1 points |
32.5%
Moved from 2nd to 1st. 61.5K estimated branded searches, 0% vs prior month. Share +4.2 points.
30.4%
Moved from 1st to 2nd. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.7 points.
3.
Macpac27.2%
Held 3rd. 51.5K estimated branded searches, -15.9% vs prior month. Share -1 points.
4.
Torpedo76.4%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.5%
Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.1 points.
Compare popularity between Hunting & Fishing and its closest rivals
Every comparison with Hunting & Fishing
18 comparisons
- Hunting & Fishing vs JD Sports
- Hunting & Fishing vs Rebel Sport
- Hunting & Fishing vs Kathmandu
- Hunting & Fishing vs Macpac
- Hunting & Fishing vs Marine Deals
- Burnsco vs Hunting & Fishing
- Hunting & Fishing vs Stirling Sports
- Hunting & Fishing vs Torpedo7
- Bivouac Outdoor vs Hunting & Fishing
- Hunting & Fishing vs Smith's Sports Shoes
- Elite Fitness vs Hunting & Fishing
- Hunting & Fishing vs Reloaders Supplies
- Complete Angler vs Hunting & Fishing
- Hunting & Fishing vs Kilwell Sports
- Capital Fishing vs Hunting & Fishing
- Hunting & Fishing vs Kelly Country
- Hunting & Fishing vs Shooter Ready
- Hunting & Fishing vs Wild Outdoorsman
How has branded search demand for Hunting & Fishing changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hunting & Fishing in New Zealand held steady, from 61.8K to 61.5K.
- Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand increased from 26% to 32.5%.
- Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among outdoor equipment retailers in New Zealand peaked at 32.5% in September 2026 and was lowest at 20.2% in February 2026.
How did search popularity change for New Zealand outdoor equipment retailers in September 2026?
5 changes
In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches.
In September 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 32.2% to 30.4%.
In September 2026, Bivouac Outdoor lost share of searches among outdoor equipment retailers in New Zealand, from 4.6% to 3.5%.
In September 2026, Macpac lost share of searches among outdoor equipment retailers in New Zealand, from 28.2% to 27.2%.
Estimated monthly branded searches for Torpedo7 in New Zealand fell 75.5% over 12 measured months, from 49.5K to 12.1K in September 2026.
How are Hunting & Fishing’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hunting & Fishing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Hunting & Fishing
- hunting fishing
Who owns Hunting & Fishing?
Hunting & Fishing is owned by HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED. Brandwave does not track any other brands owned by HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED.
Do you work for Hunting & Fishing? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hunting & Fishing compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| sporting goods retailers | 3rd of 6 | 16.3% | Show ranking |
| outdoor equipment retailers | 1st of 5 | 32.5% | Shown above |
| hunting and fishing retailers | 1st of 10 | 43.2% | Show ranking |
Is Hunting & Fishing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.