Hunting & Fishing vs Kelly Country:Which is more popular by branded search in New Zealand?
In August 2026, Hunting & Fishing had more branded searches than Kelly Country among hunting and fishing retailers in New Zealand. Hunting & Fishing was estimated to have 60.5K branded searches compared to Kelly Country’s 720, and held a 46% Share of Search versus Kelly Country’s 0.55%.
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Which is more popular in search, Hunting & Fishing or Kelly Country?
Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hunting & Fishing, Kelly Country. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Hunting & Fishing and Kelly Country comparison changed over the last 12 months?
3 findings
- Hunting & Fishing was ahead of Kelly Country in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hunting & Fishing’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 37.6% to 46%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Kelly Country’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.37% to 0.55%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
2 changes
In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.
Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hunting & Fishing’s and Kelly Country’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunting & Fishing
2 branded search terms
- Hunting & Fishing
- hunting and fishing hunting gear
Kelly Country
1 branded search term
- Kelly Country
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