Brandwave

How popular isHunting & Fishing in search?

In August 2026, there were an estimated 60.5K branded searches for Hunting & Fishing in New Zealand which held steady over the last 11 months. Hunting & Fishing holds 46% estimated Share of Search among New Zealand hunting and fishing retailers and is ranked 1st of 9 competitors for search popularity.

Share of Search, August 2026
  1. Hunting & Fishing46%
  2. Marine Deals31.9%
  3. Burnsco19.4%
  4. Reloaders Supplies0.76%
  5. Kelly Country0.55%
  6. Kilwell Sports0.55%
  7. Complete Angler0.45%
  8. Shooter Ready0.3%
  9. Wild Outdoorsman0.13%
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Which hunting and fishing retailers compete with Hunting & Fishing?

Hunting & Fishing against hunting and fishing retailers in New Zealand, by month

Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————

  1. 1.Hunting & Fishing

    46%

    held 1st · 60.5K estimated branded searches · -18.2% vs prior month · -5.8 points

  2. 2.Marine Deals

    31.9%

    held 2nd · 41.9K estimated branded searches · +3.6% vs prior month · +3.6 points

  3. 3.Burnsco

    19.4%

    held 3rd · 25.5K estimated branded searches · +2.2% vs prior month · +1.9 points

  4. 4.Reloaders Supplies

    0.76%

    held 4th · 1K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Kelly Country

    0.55%

    held 5th · 720 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Kilwell Sports

    0.55%

    held 6th · 720 estimated branded searches · +22% vs prior month · +0.1 points

  7. 7.Complete Angler

    0.45%

    held 7th · 590 estimated branded searches · +22.9% vs prior month · +0.1 points

  8. 8.Shooter Ready

    0.3%

    held 8th · 390 estimated branded searches · -18.8% vs prior month · 0 points

  9. 9.Wild Outdoorsman

    0.13%

    held 9th · 170 estimated branded searches · -34.6% vs prior month · -0.1 points

Compare search popularity between Hunting & Fishing and its closest rivals

How has branded search demand for Hunting & Fishing changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hunting & Fishing in New Zealand held steady at 60.5K.
  • Across the 11 months ending August 2026, Hunting & Fishing’s estimated Share of Search among hunting and fishing retailers in New Zealand increased from 37.6% to 46%.
  • Across the 11 months ending August 2026, Hunting & Fishing’s estimated Share of Search among hunting and fishing retailers in New Zealand peaked at 52% in April 2026 and was lowest at 37.6% in October 2025.

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

  2. In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.

  3. In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.

  4. Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

  5. Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  6. Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Hunting & Fishing measured?

Brandwave collects information about searches that people make online using Hunting & Fishing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • Hunting & Fishing
  • hunting and fishing hunting gear

How the Brand Demand Index is measured

Who owns Hunting & Fishing?

Hunting & Fishing is owned by HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED. Brandwave does not track any other brands owned by HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED.

Do you work for Hunting & Fishing? To request corrections or removal please contact us via our support page and we will be happy to assist.

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