Hunting & Fishing vs Industrial Athletic:Which is more popular?

Name: Hunting & Fishing vs Industrial Athletic: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hunting & Fishing had more branded searches than Industrial Athletic among sporting goods retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Industrial Athletic had 720. Hunting & Fishing made up 16.3% of all sporting goods retailer searches we track, and Industrial Athletic accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sporting goods retailers, Hunting & Fishing appeared in two of the four answers and Industrial Athletic in none.

Among sporting goods retailers in New Zealand in September 2026

Follow Hunting & Fishing vs Industrial Athletic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sporting goods retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hunting & Fishing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Industrial Athletic did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Rebel Sport	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Stirling Sports	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Hunting & Fishing	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
JD Sports	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Smith's Sports Shoes	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Elite Fitness	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Industrial Athletic	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Rebel Sport4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stirling Sports3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hunting & Fishing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JD Sports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smith's Sports Shoes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elite Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Industrial Athletic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sporting goods retailers

4 answers

Asked ChatGPT
“Which sporting goods retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sporting goods retailers in New Zealand?”
1. 1Rebel Sport
2. 2Hunting & Fishing
Asked ChatGPT
“What's the best sporting goods retailer in New Zealand for sports gear?”
1. 1Rebel Sport
2. 2Stirling Sports
Searched Google, AI Overview
“sports shop nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sporting goods nz”
1. 1Rebel Sport
2. 2Stirling Sports

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hunting & Fishing or Industrial Athletic more popular in search?

This chart shows how often people search Google for Hunting & Fishing and Industrial Athletic by name. Each line represents a brand's share of searches for all seven sporting goods retailers we track, month by month, from searches in New Zealand.

Hunting & Fishing and Industrial Athletic among sporting goods retailers in New Zealand, by month

Month	Rebel Sport	JD Sports	Hunting & Fishing	Stirling Sports	Smith's Sports Shoes	Elite Fitness	Industrial Athletic
Oct 2025	54.9%	20.2%	13.8%	9%	0.99%	0.98%	0.16%
Nov 2025	51.1%	22.9%	15.6%	8.4%	1.1%	0.75%	0.15%
Dec 2025	50.8%	18.6%	19%	10.2%	0.75%	0.5%	0.1%
Jan 2026	53%	15.9%	19.8%	8.7%	1.4%	0.95%	0.19%
Feb 2026	53%	19.5%	16.3%	8.7%	1.4%	0.95%	0.16%
Mar 2026	48.1%	21.6%	18%	9.7%	1.6%	0.86%	0.17%
Apr 2026	56.3%	16.9%	17.2%	7.6%	1%	0.82%	0.13%
May 2026	53.1%	19.5%	16.3%	8.7%	1.2%	0.95%	0.16%
Jun 2026	49.7%	22.4%	15.3%	10%	1.3%	1.1%	0.22%
Jul 2026	52.1%	19.2%	16%	10.5%	1.1%	0.93%	0.15%
Aug 2026	49.9%	22.5%	15.3%	10%	1.1%	1.1%	0.18%
Sep 2026	53.1%	19.6%	16.3%	8.7%	1.2%	0.95%	0.19%

How has the Hunting & Fishing and Industrial Athletic comparison changed over the last 12 months?

3 findings

Hunting & Fishing was ahead of Industrial Athletic in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among sporting goods retailers in New Zealand moved from 13.8% to 16.3%, and its estimated monthly branded searches moved from 61.8K to 61.5K.
Across the 12 months ending September 2026, Industrial Athletic’s share of searches among sporting goods retailers in New Zealand moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand sporting goods retailers in September 2026?

1 change

In September 2026, Hunting & Fishing gained share of searches among sporting goods retailers in New Zealand, from 15.3% to 16.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hunting & Fishing’s and Industrial Athletic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.