How popular isRebel Sport?
In September 2026, people searched for Rebel Sport by name about 201,000 times in New Zealand, an 18.3% decrease from the previous year. These searches made up 53.2% of all New Zealand sporting goods retailer searches, placing Rebel Sport first out of six retailers. When we asked both ChatGPT and Google AI Overviews about sporting goods retailers, Rebel Sport appeared in all answers and was the most recommended of the six.
Rebel Sport is the most searched of 6 competitors and the most recommended in AI answers.
Rebel SportShare of searches 53.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
JD SportsShare of searches 19.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Hunting & FishingShare of searches 16.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Stirling SportsShare of searches 8.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Smith's Sports ShoesShare of searches 1.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top sporting goods retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rebel Sport appeared in all four answers. Rebel Sport is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rebel Sport4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stirling Sports3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hunting & Fishing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JD Sports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Smith's Sports Shoes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elite Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sporting goods retailers
4 answers
Asked ChatGPT
“Which sporting goods retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best sporting goods retailers in New Zealand?”
Asked ChatGPT
“What's the best sporting goods retailer in New Zealand for sports gear?”
Searched Google, AI Overview
“sports shop nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sporting goods nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sporting goods retailers compete with Rebel Sport?
Share of searches by month for Rebel Sport, JD Sports, Hunting & Fishing, Stirling Sports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rebel Sport | JD Sports | Hunting & Fishing | Stirling Sports | Smith's Sports Shoes | Elite Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 20.2% | 13.8% | 9% | 0.99% | 0.98% |
| Nov 2025 | 51.1% | 22.9% | 15.6% | 8.4% | 1.1% | 0.75% |
| Dec 2025 | 50.9% | 18.7% | 19% | 10.2% | 0.75% | 0.5% |
| Jan 2026 | 53.1% | 16% | 19.9% | 8.7% | 1.4% | 0.95% |
| Feb 2026 | 53% | 19.5% | 16.3% | 8.7% | 1.4% | 0.95% |
| Mar 2026 | 48.1% | 21.7% | 18% | 9.7% | 1.6% | 0.86% |
| Apr 2026 | 56.4% | 17% | 17.2% | 7.6% | 1% | 0.82% |
| May 2026 | 53.2% | 19.6% | 16.3% | 8.8% | 1.2% | 0.95% |
| Jun 2026 | 49.8% | 22.4% | 15.3% | 10% | 1.3% | 1.1% |
| Jul 2026 | 52.2% | 19.2% | 16% | 10.5% | 1.2% | 0.94% |
| Aug 2026 | 50% | 22.5% | 15.3% | 10.1% | 1.1% | 1.1% |
| Sep 2026 | 53.2% | 19.6% | 16.3% | 8.8% | 1.2% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 201K | 0% | +3.3 points | |
| 2, held 2nd | 19.6% | 74K | -18.2% | -2.9 points | |
| 3, held 3rd | 16.3% | 61.5K | 0% | +1 points | |
| 4, held 4th | 8.8% | 33.1K | -18.3% | -1.3 points | |
| 5, held 5th | 1.2% | 4.4K | -0.23% | +0.1 points | |
| 6, held 6th | 0.95% | 3.6K | -18.2% | -0.1 points |
53.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +3.3 points.
19.6%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
16.3%
Held 3rd. 61.5K estimated branded searches, 0% vs prior month. Share +1 points.
8.8%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.3 points.
1.2%
Held 5th. 4.4K estimated branded searches, -0.23% vs prior month. Share +0.1 points.
0.95%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Rebel Sport and its closest rivals
Every comparison with Rebel Sport
5 comparisons
How has branded search demand for Rebel Sport changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rebel Sport in New Zealand fell from 246K to 201K.
- Across the 12 months ending September 2026, Rebel Sport’s share of searches among sporting goods retailers in New Zealand decreased from 55% to 53.2%.
- Across the 12 months ending September 2026, Rebel Sport’s share of searches among sporting goods retailers in New Zealand peaked at 56.4% in April 2026 and was lowest at 48.1% in March 2026.
How did search popularity change for New Zealand sporting goods retailers in September 2026?
5 changes
In September 2026, Rebel Sport gained share of searches among sporting goods retailers in New Zealand, from 50% to 53.2%.
In September 2026, Hunting & Fishing gained share of searches among sporting goods retailers in New Zealand, from 15.3% to 16.3%.
In September 2026, JD Sports lost share of searches among sporting goods retailers in New Zealand, from 22.5% to 19.6%.
In September 2026, Stirling Sports lost share of searches among sporting goods retailers in New Zealand, from 10.1% to 8.8%.
Estimated monthly branded searches for Elite Fitness in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are Rebel Sport’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rebel Sport’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rebel sport
Who owns Rebel Sport?
Rebel Sport is owned by THE SPORTS AUTHORITY LIMITED. Brandwave does not track any other brands owned by THE SPORTS AUTHORITY LIMITED.
Do you work for Rebel Sport? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rebel Sport your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.