Hunting and fishing retailers in New Zealand:Which are most popular?

Name: Hunting and fishing retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Hunting & Fishing was the most searched hunting and fishing retailer in New Zealand, accounting for 38.4% of all searches among the ten retailers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Hunting & Fishing and Marine Deals showed up in every answer. Hunting & Fishing was recommended most often, coming first in every response.

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Hunting & Fishing and Marine Deals appeared every time. Hunting & Fishing was recommended most often, coming first in every answer. Marine Deals was second, and Burnsco was third. Complete Angler, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Hunting & Fishing	Named in 3 of 3 ChatGPT answers	3 of 3
Marine Deals	Named in 3 of 3 ChatGPT answers	3 of 3
Burnsco	Named in 2 of 3 ChatGPT answers	2 of 3
Capital Fishing	Named in 2 of 3 ChatGPT answers	2 of 3
Complete Angler	Named in 0 of 3 ChatGPT answers	0 of 3
Reloaders Supplies	Named in 0 of 3 ChatGPT answers	0 of 3
Kilwell Sports	Named in 0 of 3 ChatGPT answers	0 of 3
Kelly Country	Named in 0 of 3 ChatGPT answers	0 of 3
Wild Outdoorsman	Named in 0 of 3 ChatGPT answers	0 of 3
Shooter Ready	Named in 0 of 3 ChatGPT answers	0 of 3

Hunting & Fishing3 of 3Named in 3 of 3 ChatGPT answers
Marine Deals3 of 3Named in 3 of 3 ChatGPT answers
Burnsco2 of 3Named in 2 of 3 ChatGPT answers
Capital Fishing2 of 3Named in 2 of 3 ChatGPT answers
Complete Angler0 of 3Named in 0 of 3 ChatGPT answers
Reloaders Supplies0 of 3Named in 0 of 3 ChatGPT answers
Kilwell Sports0 of 3Named in 0 of 3 ChatGPT answers
Kelly Country0 of 3Named in 0 of 3 ChatGPT answers
Wild Outdoorsman0 of 3Named in 0 of 3 ChatGPT answers
Shooter Ready0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hunting and fishing retailers

3 answers

Asked ChatGPT
“Which hunting and fishing retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best hunting and fishing retailers in New Zealand?”
Asked ChatGPT
“What's the best hunting and fishing retailer in New Zealand for fishing and hunting gear?”
Searched Google, AI Overview
“hunting and fishing stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing tackle store”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which hunting and fishing retailers do people search for most?

This chart shows how often people search Google for each hunting and fishing retailer by name. Each line represents a brand's share of searches for all ten hunting and fishing retailers we track, month by month, from searches in New Zealand.

Share of searches among hunting and fishing retailers in New Zealand, by month

Month	Hunting & Fishing	Marine Deals	Burnsco	Complete Angler	Reloaders Supplies	Kilwell Sports	Capital Fishing	Kelly Country	Wild Outdoorsman	Shooter Ready
Nov 2025	46.6%	30.8%	19.6%	0.66%	0.66%	0.45%	0.36%	0.3%	0.3%	0.3%
Dec 2025	49.8%	27.1%	20.7%	0.58%	0.36%	0.36%	0.36%	0.17%	0.32%	0.17%
Jan 2026	41.9%	34%	21.3%	0.59%	0.4%	0.46%	0.46%	0.27%	0.42%	0.22%
Feb 2026	41.7%	33.9%	21.2%	0.68%	0.49%	0.6%	0.4%	0.4%	0.43%	0.33%
Mar 2026	46.7%	30.9%	19.4%	0.55%	0.55%	0.55%	0.3%	0.37%	0.4%	0.3%
Apr 2026	56.3%	25%	15.8%	0.44%	0.61%	0.44%	0.29%	0.44%	0.32%	0.29%
May 2026	53.3%	28.8%	14.9%	0.51%	0.62%	0.51%	0.34%	0.42%	0.22%	0.34%
Jun 2026	48.5%	32.1%	16.4%	0.38%	0.79%	0.57%	0.25%	0.57%	0.17%	0.31%
Jul 2026	56.2%	25%	15.8%	0.36%	0.75%	0.44%	0.36%	0.54%	0.25%	0.36%
Aug 2026	51.1%	27.8%	17.8%	0.49%	0.83%	0.6%	0.27%	0.6%	0.2%	0.32%
Sep 2026	43.1%	28.7%	25.2%	0.51%	0.7%	0.51%	0.34%	0.34%	0.23%	0.34%
Oct 2026	38.4%	31.3%	27.6%	0.55%	0.55%	0.45%	0.3%	0.3%	0.28%	0.24%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hunting & Fishing	38.4%	61.5K	+0.2%	-4.7 points
2, held 2nd	Marine Deals	31.3%	50K	+22.5%	+2.6 points
3, held 3rd	Burnsco	27.6%	44.2K	+23.1%	+2.4 points
4, moved from 5th to 4th	Complete Angler	0.55%	880	+22.2%	0 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Reloaders Supplies	0.55%	880	-12%	-0.2 pointsmoved from 4th to 5th
6, held 6th	Kilwell Sports	0.45%	720	0%	-0.1 points
7, held 7th	Capital Fishing	0.3%	480	0%	0 points
8, held 8th	Kelly Country	0.3%	480	0%	0 points
9, moved from 10th to 9th	Wild Outdoorsman	0.28%	440	+33.3%	0 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Shooter Ready	0.24%	390	-18.8%	-0.1 pointsmoved from 9th to 10th

1.Hunting & Fishing
38.4%
Held 1st. 61.5K estimated branded searches, +0.2% vs prior month. Share -4.7 points.
2.Marine Deals
31.3%
Held 2nd. 50K estimated branded searches, +22.5% vs prior month. Share +2.6 points.
3.Burnsco
27.6%
Held 3rd. 44.2K estimated branded searches, +23.1% vs prior month. Share +2.4 points.
4.Complete Angler
0.55%
Moved from 5th to 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
5.Reloaders Supplies
0.55%
Moved from 4th to 5th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.
6.Kilwell Sports
0.45%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Capital Fishing
0.3%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
8.Kelly Country
0.3%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
9.Wild Outdoorsman
0.28%
Moved from 10th to 9th. 440 estimated branded searches, +33.3% vs prior month. Share 0 points.
10.Shooter Ready
0.24%
Moved from 9th to 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among hunting and fishing retailers in New Zealand?

10 brands

In October 2026, Hunting & Fishing was the most searched among hunting and fishing retailers in New Zealand, with an estimated 61.5K branded searches, 38.4% of all searches for the ten tracked by the Brandwave Brand Demand Index. Marine Deals is in 2nd place, 7.2 percentage points behind at 31.3%.

New Zealand hunting and fishing retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Hunting & Fishing	46.6% → 38.4%	56.3%Apr 2026	38.4%Oct 2026	1st
Marine Deals	30.8% → 31.3%	34%Jan 2026	25%Jul 2026	2nd
Burnsco	19.6% → 27.6%	27.6%Oct 2026	14.9%May 2026	3rd
Complete Angler	0.66% → 0.55%	0.68%Feb 2026	0.36%Jul 2026	4th
Reloaders Supplies	0.66% → 0.55%	0.83%Aug 2026	0.36%Dec 2025	5th
Kilwell Sports	0.45%	0.6%Aug 2026	0.36%Dec 2025	6th
Capital Fishing	0.36% → 0.3%	0.46%Jan 2026	0.25%Jun 2026	7th
Kelly Country	0.3%	0.6%Aug 2026	0.17%Dec 2025	8th
Wild Outdoorsman	0.3% → 0.28%	0.43%Feb 2026	0.17%Jun 2026	10th → 9th
Shooter Ready	0.3% → 0.24%	0.36%Jul 2026	0.17%Dec 2025	9th → 10th

Each finding as a sentence

Across the 12 months ending October 2026, Hunting & Fishing’s share of searches among hunting and fishing retailers in New Zealand decreased from 46.6% to 38.4%.
Across the 12 months ending October 2026, Burnsco’s share of searches among hunting and fishing retailers in New Zealand increased from 19.6% to 27.6%.
Across the 12 months ending October 2026, Hunting & Fishing’s share of searches among hunting and fishing retailers in New Zealand peaked at 56.3% in April 2026 and was lowest at 38.4% in October 2026.
Across the 12 months ending October 2026, Marine Deals’ share of searches among hunting and fishing retailers in New Zealand peaked at 34% in January 2026 and was lowest at 25% in July 2026.
Across the 12 months ending October 2026, Burnsco’s share of searches among hunting and fishing retailers in New Zealand peaked at 27.6% in October 2026 and was lowest at 14.9% in May 2026.
Across the 12 months ending October 2026, Wild Outdoorsman rose from 10th to 9th among hunting and fishing retailers in New Zealand.
Across the 12 months ending October 2026, Shooter Ready fell from 9th to 10th among hunting and fishing retailers in New Zealand.
Across the 12 months ending October 2026, Marine Deals, Complete Angler, Reloaders Supplies, Kilwell Sports, Capital Fishing and Kelly Country held steady: their share of searches among hunting and fishing retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hunting and fishing retailers in October 2026?

8 changes

In October 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 28.7% to 31.3%.
In October 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 25.2% to 27.6%.
In October 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 43.1% to 38.4%.
In October 2026, Complete Angler rose from 5th to 4th among hunting and fishing retailers in New Zealand.
In October 2026, Wild Outdoorsman rose from 10th to 9th among hunting and fishing retailers in New Zealand.
In October 2026, Reloaders Supplies fell from 4th to 5th among hunting and fishing retailers in New Zealand.
In October 2026, Shooter Ready fell from 9th to 10th among hunting and fishing retailers in New Zealand.
Estimated monthly branded searches for Capital Fishing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in October 2026.

How are branded searches counted for hunting and fishing retailers?

27 search terms

Each brand's share of searches among hunting and fishing retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.