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Hunting and fishing retailers in New Zealand:Which brands are most popular in search?

In August 2026, Hunting & Fishing was the most searched among hunting and fishing retailers in New Zealand, with an estimated 60.5K branded searches and 46% estimated Share of Search within this set.

Share of Search, August 2026
  1. Hunting & Fishing46%
  2. Marine Deals31.9%
  3. Burnsco19.4%
  4. Reloaders Supplies0.76%
  5. Kelly Country0.55%
  6. Kilwell Sports0.55%
  7. Complete Angler0.45%
  8. Shooter Ready0.3%
  9. Wild Outdoorsman0.13%

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Share of SearchLeaderboard

Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hunting and fishing retailers in New Zealand, by month

Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Hunting & Fishing

    46%

    held 1st · 60.5K estimated branded searches · -18.2% vs prior month · -5.8 points

  2. 2.Marine Deals

    31.9%

    held 2nd · 41.9K estimated branded searches · +3.6% vs prior month · +3.6 points

  3. 3.Burnsco

    19.4%

    held 3rd · 25.5K estimated branded searches · +2.2% vs prior month · +1.9 points

  4. 4.Reloaders Supplies

    0.76%

    held 4th · 1K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Kelly Country

    0.55%

    held 5th · 720 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Kilwell Sports

    0.55%

    held 6th · 720 estimated branded searches · +22% vs prior month · +0.1 points

  7. 7.Complete Angler

    0.45%

    held 7th · 590 estimated branded searches · +22.9% vs prior month · +0.1 points

  8. 8.Shooter Ready

    0.3%

    held 8th · 390 estimated branded searches · -18.8% vs prior month · 0 points

  9. 9.Wild Outdoorsman

    0.13%

    held 9th · 170 estimated branded searches · -34.6% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hunting and fishing retailers in New Zealand?

In August 2026, Hunting & Fishing was the most searched among hunting and fishing retailers in New Zealand, with an estimated 60.5K branded searches and 46% estimated Share of Search within this set. Marine Deals is in 2nd place, 14.1 percentage points behind at 31.9% Share of Search.

New Zealand hunting and fishing retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hunting & Fishing37.6% → 46%52%Apr 202637.6%Oct 20251st
Marine Deals36.3% → 31.9%36.9%Jan 202627.5%Apr 20262nd
Burnsco23.3% → 19.4%23.3%Oct 202516%Jun 20263rd
Reloaders Supplies0.81% → 0.76%0.81%Oct 20250.34%Dec 20254th
Kelly Country0.37% → 0.55%0.55%Aug 20260.16%Dec 20257th → 5th
Kilwell Sports0.55%0.55%Aug 20260.34%Dec 20256th
Complete Angler0.55% → 0.45%0.62%Feb 20260.34%Jul 20265th → 7th
Shooter Ready0.3%0.34%Jul 20260.16%Dec 20258th
Wild Outdoorsman0.24% → 0.13%0.37%Jan 20260.13%Jun 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hunting & Fishing’s estimated Share of Search among hunting and fishing retailers in New Zealand increased from 37.6% to 46%.
  • Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among hunting and fishing retailers in New Zealand decreased from 36.3% to 31.9%.
  • Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among hunting and fishing retailers in New Zealand decreased from 23.3% to 19.4%.
  • Across the 11 months ending August 2026, Hunting & Fishing’s estimated Share of Search among hunting and fishing retailers in New Zealand peaked at 52% in April 2026 and was lowest at 37.6% in October 2025.
  • Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among hunting and fishing retailers in New Zealand peaked at 36.9% in January 2026 and was lowest at 27.5% in April 2026.
  • Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among hunting and fishing retailers in New Zealand peaked at 23.3% in October 2025 and was lowest at 16% in June 2026.
  • Across the 11 months ending August 2026, Kelly Country rose from 7th to 5th among hunting and fishing retailers in New Zealand.
  • Across the 11 months ending August 2026, Complete Angler fell from 5th to 7th among hunting and fishing retailers in New Zealand.
  • Across the 11 months ending August 2026, Reloaders Supplies, Kilwell Sports, Shooter Ready and Wild Outdoorsman held steady: their estimated Share of Search among hunting and fishing retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

  2. In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.

  3. In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.

  4. Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

  5. Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  6. Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.

  7. Estimated monthly branded searches for Reloaders Supplies in New Zealand fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  8. Estimated monthly branded searches for Shooter Ready in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

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